If you read an article in today’s Aftonbladet, so forget about it. It was written there that extras for the “She’s got nothing on (but the radio)” video did not receive any money (though they agreed on those conditions) and had no food…
According to Aftonbladet and translated by welchemusic.com – the extras had been promised some food but had to content with nothing but coffee and white bread (nothing but the radio would have been better!). A spokesperson for the production company apologized explaining that “it was a difficult location, but there was heat and no more than 30 people in the room. I would like to call these people and apologize as that we did not intend them to feel this way.”
Here is the director Mats Udd’s words of truth:
Got an email yesterday that Aftonbladet was looking for extras who had felt mistreated during the making of the video. A man named Michael Garderud (he previously found a plastic in food – read more about it in Svenska Dagbladet’s article) was an extra on the Roxette video we did. He even wrote on his blog that it was a good recording. But he changed his mind when he read my interview that “”it was fun to work with a big budget”. He called Aftonbladet and said how he had been mistreated during the filming. It is of course amazingly boring, a making of the video should always be enjoyable and as comfortable as possible, especially if you are there for free. But before you cry out in Aftonbladet, you should know that a high budget to me is not a particularly high budget, I have made budget videos throughout 2010 for no more than 20,000 SEK. That is how it looks like, there is no money in the Swedish music video world – but Michael does not know that. Since Roxette has nothing to do with the recording, so the news’ value is approximately equal to zero.
Bravo to Mats then. The video for the single should be available in any day now.
radiorox contributed to the article.