The Per Gessle Selection gets a very nice promotion on Expressen’s website. The ad page consists of 5 PR articles about Per’s wines in Swedish.

One article is about Sommartider rosé, the unbeatable picnic wine. About rosé wines Per says they fit as soon as it is a bit warm outside. He himself drinks it throughout the year, even in winter if he finds himself in a warmer climate abroad. According to Per, rosé goes well with almost anything, but it must be drunk cold – always!

Another article is about Sommartider white wine which goes well with seafood. In the third article you get the recipe of Leif’s Bar & Grill’s Kingcrab pizza.

The fourth article is about how The Per Gessle Selection project started when they wanted to serve their own house wines at Hotel Tylösand and Kurt & Lisa and Furet became the first 2 items in the selection.

PG_Sommartider_launchFrom the fifth article you get to know more about Per’s relation to wines. When he turned 30, he got a box of Malartic-Lagraviere 1982 wine as a present. He says it changed his view on wines forever. In his twenties other drinks mattered. He didn’t drink too much wine at those times and it was mostly a few glasses of Le Cardinal or Blue Nun to his Pizza Hawaii. Today his name is well-known and respected in the wine industry. He really likes Bordeaux and Burgundy wines, as well as Italian wines from both Barolo and Tuscany.

The passion for good wine he shares with his wife, Åsa. Travelling around the world, they have many memorable culinary experiences together, but the biggest they had at a dinner at home. They had invited some friends to celebrate the Millennium and Per had managed to get hold of two half bottles of Chateau d’Yqem from 1900. They served it before midnight and he says it was a memory for life.

According to Per, a wine cellar is not really necessary. The main thing is that the temperature is fairly constant and that the bottle is not exposed to strong sunlight. All in all, wines are not as complicated as many people think. It is actually about one thing: to find and follow your taste; he says.

Great promotion!