Per Gessle’s first single off his upcoming album was released on 17th March. A duet with Lars Winnerbäck. We already knew it on 7th April that a video will also be released to Småstadsprat, as Per Gessle posted about it on his Facebook page:
Yepp. Småstadsprat-video klar. Grymt cool. Kommer strax. /P.
Translation: Voila. Småstadsprat-video clip signed, sealed and delivered. Very nice indeed. Out before you know it. /P.
We all hoped to see Per himself in the video, but we were also kind of sure there would be more tussilagos in it than PG. The video was published on 21st April. It’s a cartoon created by Emil Gustafsson Ryderup. Even if it doesn’t contain any PG images, it turned out to be beautiful. Beautiful but so sad at the same time. It fits the lyrics and the melody perfectly.
As Emil told Göteborgs-Posten, first he said no to doing a video for ”an artist”, because he was too busy. Then it turned out it would have been a video for a Per Gessle song and he got anxious. He says:
He is one of the Swedish music geniuses, one of the absolute greatest and that’s when anxiety kicked in that I missed it. Gessle has definitely been in the frontline of our country’s music history. He has always been around in a certain way and I have to admit that sometimes in the dark times of my life I have listened to “It Must Have Been Love”.
Thanks to Emil’s employers, he could get 3 weeks off for making the video. It was an intensive period for him, to interpret the lyrics into his drawings. He says it’s a story of love that doesn’t disappear, about those who leave a small town and those who do not. He had a style in mind inspired by the ‘50s and ‘60s and UPA animation studio. A bit of “Mr. Magoo” style, but still with Emil’s character in it.
At the beginning, Emil sent some still images and a synopsis to the record company and he got green light to go on with it. Emil says it was more like he gathered the ingredients for a cake and hoped it would turn out right in the end. For example, he made the backgrounds last. All involved were satisfied with the result and the video is now out in public. Emil tells Göteborgs-Posten that he is quite pleased and that Per Gessle said yes to Emil Gustafsson Ryderup is fun and feels great. He is very happy that he managed to do this in the end.
Congrats and well done, Emil! The video can be watched on Per’s YouTube channel, HERE.