Thanks to Danyela Etchart.
According to Dagbladet article, Sundsvall municipality will pay over 200,000 SEK for promotion of forthcoming summer festival on which Roxette will perform. Maria Åslin from Norrporten Arena says that this festival is perfect promotion of town and region. Money will be spent on advertisments in press, TV- and radiostations as well as on posters and billboards. Anders “Tjacka” Söderberg, one of the organizers, promises that it will be profitable event for Sundsvall municipality as the town and region will get a lot of publicity around Sweden and even around the world.
Additionally, local football team GIF Sundsvall has to reschedule its match from August 7th to August 9th, because of Roxette concert.
Media are really interested in summer Roxette concert that will take place in Sundsvall on August 7th. It will be the first full Roxette gig since 2001. According to the press release it will be the first European Roxette concert. It can mean there is no chance for any other show before August 7th.
After several articles in local press, over 9,000 tickets sold, Norrporten Arena’s website got the new look – only dedicated to forthcoming summer festival. You can read the most important information regarding the festival: find media partners and sponsors, buy tickets for the show, bus, train or book a room at one of Sundsvall hotels and hostels.
There is also a chance to win tickets for the festival as long as you can decribe your most exciting Roxette experiance in Swedish – before May 1st. The winners will be announced on Monday May 3rd. No informations is given if only Swedish citizens can participate in this contest.
In “Örongodis” section you can listen to two radio advertisments of the concert (the longer and the shorter one).
Source: Norrporten Arena
Source: Entre Sundsvall
9,000 out of 25,000 available tickets for Roxette show in Sundsvall were sold in just 3 days. Unfortunately, it seems that Anders “Tjacka” Söderberg did not ask about any kind of permission from local police to organize this concert in advance. He claims that he could not discuss the issue with the local representatives, because he did not want to have any leak to the press about the event.
Tomas Åslund, local police chef, says he hopes the right decision will be made shorty to secure audiance safety.