Starting today, The Per Gessle Selection has a new wine in the collection: Fru Nordin white alcohol-free wine (0,5% alcohol). “One should be able to drink something tasty and good even if you have to drive or you don’t want to drink alcohol for any reason,” says Per Gessle in the press release. You may have heard this name before – “Fru Nordin” is a track in Per’s album “En händig man”.
The wine was done in cooperation with the wine maker José Maria da Fonseca (Portugal), who is also behind the known wines Periquita and Periquita Reserva. The wine is produced using a new technique called spinning cone column.
Fru Nordin will be available at Systembolaget (article number 1915, 55 SEK) but also at ICA Maxi Flygstaden and Högskolan (Halmstad). Initially, the wine was supposed to be called “Klunk” but the name was changed due to problems with the rights on the name. I think “Fru Nordin” is a nicer name anyway. Fru Nordin rosé and Skumpa are in the works. More info soon!
All wines in The Per Gessle Selection – Kurt & Lisa and Furet launched in October 2012, Sommartider in April 2013 – were warmly welcomed on the wine market.
2013 was a perfect year for the Gyllene Tider comeback and launching Sommartider wines. Sommartider became a quite evident component of tons of picnic baskets during the tour in Sweden.
At the same time, all TPGS wines were travelling the world, since many fans brought some bottles / boxes with themselves home after the tour. If you’ve been checking the Facebook page of Per’s wines, you could see that many bottles and boxes were opened already during summer, but lots of fans were waiting patiently to open them on special days, like a birthday or at Xmas.
As the blog ”Ett eko av mat och vin” informs, according to Systembolaget’s sales in liters in 2013, Mr G’s wines are the 3rd best selling celebrity wines. Here is the complete list:
Sales 2013 (litre)
Carl Jan Granqvist
Francis Ford Coppola
Swedish House Maffia
Laila Bagge Wahlgrens
Total celebrity wine sales 2013:
So 111,134 liters of TPGS wines were sold last year. Wow! Congrats! No real surprise, but 95% of it was Sommartider rosé and white. Sommartider rosé boxed wine even made it to the Top50 rosé wines at Systembolaget, landing at the 48th place with the sales of 55,954 litres.
Elvis Presley is also selling well, but it seems that Swedes are no fan of David Bowie when it comes to his wine. Whatever. A kind of boost in TPGS sales is surely coming in February, March and April when fans are in Sweden for the Marie Fredriksson tour. Hopefully, Systembolaget is well-prepared for that in the concert cities.