Starting today, The Per Gessle Selection has a new wine in the collection: Fru Nordin white alcohol-free wine (0,5% alcohol). “One should be able to drink something tasty and good even if you have to drive or you don’t want to drink alcohol for any reason,” says Per Gessle in the press release. You may have heard this name before – “Fru Nordin” is a track in Per’s album “En händig man”.
The wine was done in cooperation with the wine maker José Maria da Fonseca (Portugal), who is also behind the known wines Periquita and Periquita Reserva. The wine is produced using a new technique called spinning cone column.
Fru Nordin will be available at Systembolaget (article number 1915, 55 SEK) but also at ICA Maxi Flygstaden and Högskolan (Halmstad). Initially, the wine was supposed to be called “Klunk” but the name was changed due to problems with the rights on the name. I think “Fru Nordin” is a nicer name anyway. Fru Nordin rosé and Skumpa are in the works. More info soon!
As it was already announced, 3 champagnes will be added to The Per Gessle Selection this year. After launching his great red wines Kurt & Lisa and Furet, as well as the summery rosé and white Sommartider wines, Per is now launching alcohol-free white and rosé wines under the fancy name Klunk. The rosé item is available only at Hotel Tylösand this year, in Systembolaget’s assortment only in 2015; white is available at Systembolaget from 1st September, until then you can taste it at Hotel Tylösand.
Articles are continuously added to the promo page on Expressen’s website and one of the new articles shares more info about the long-awaited champagnes that will most probably become New Year’s Eve champagnes for many Roxers. 3 items are launched as of November 2014.
The first, The Pleaser is made from a blend of grape varieties Chardonnay and Pinot Noir. It will be available in Systembolaget’s regular assortment and will cost appr. 300 SEK.
The second, The Convincer is a red fruity rosé champagne, which will be available in Systembolaget’s ordering catalog for 349 SEK.
The third, The Improver is exclusively produced in partnership with Blanc de Blancs producer Pierre Peters. This champagne will be an extremely limited edition of 500 bottles, and will be sold primarily at Hotel Tylösand, but early birds can also order it through private imports. The price will be around 599 SEK.
Per says his aim is not making The Per Gessle Selection the biggest, but the best. What else could you expect from a PERfectionist?
I hope to be able to expand the range slowly but surely so that there are wines in even more quality and price groups in the future.
The Per Gessle Selection gets a very nice promotion on Expressen’s website. The ad page consists of 5 PR articles about Per’s wines in Swedish.
One article is about Sommartider rosé, the unbeatable picnic wine. About rosé wines Per says they fit as soon as it is a bit warm outside. He himself drinks it throughout the year, even in winter if he finds himself in a warmer climate abroad. According to Per, rosé goes well with almost anything, but it must be drunk cold – always!
Another article is about Sommartider white wine which goes well with seafood. In the third article you get the recipe of Leif’s Bar & Grill’s Kingcrab pizza.
The fourth article is about how The Per Gessle Selection project started when they wanted to serve their own house wines at Hotel Tylösand and Kurt & Lisa and Furet became the first 2 items in the selection.
From the fifth article you get to know more about Per’s relation to wines. When he turned 30, he got a box of Malartic-Lagraviere 1982 wine as a present. He says it changed his view on wines forever. In his twenties other drinks mattered. He didn’t drink too much wine at those times and it was mostly a few glasses of Le Cardinal or Blue Nun to his Pizza Hawaii. Today his name is well-known and respected in the wine industry. He really likes Bordeaux and Burgundy wines, as well as Italian wines from both Barolo and Tuscany.
The passion for good wine he shares with his wife, Åsa. Travelling around the world, they have many memorable culinary experiences together, but the biggest they had at a dinner at home. They had invited some friends to celebrate the Millennium and Per had managed to get hold of two half bottles of Chateau d’Yqem from 1900. They served it before midnight and he says it was a memory for life.
According to Per, a wine cellar is not really necessary. The main thing is that the temperature is fairly constant and that the bottle is not exposed to strong sunlight. All in all, wines are not as complicated as many people think. It is actually about one thing: to find and follow your taste; he says.
Vinkompassen has just shared an advertisement of Sommartider wines from The Per Gessle Selection. More than that, if you are in Sweden and you are among the first 200 who order a case of 12 bottles from the deliciously refreshing Sommartider rosé or the summery Sommartider white, you get a personal greeting from Per himself. If anyone of you is getting that personal greeting, let us know what it is – if it’s not too personal. 😉
All wines in The Per Gessle Selection – Kurt & Lisa and Furet launched in October 2012, Sommartider in April 2013 – were warmly welcomed on the wine market.
2013 was a perfect year for the Gyllene Tider comeback and launching Sommartider wines. Sommartider became a quite evident component of tons of picnic baskets during the tour in Sweden.
At the same time, all TPGS wines were travelling the world, since many fans brought some bottles / boxes with themselves home after the tour. If you’ve been checking the Facebook page of Per’s wines, you could see that many bottles and boxes were opened already during summer, but lots of fans were waiting patiently to open them on special days, like a birthday or at Xmas.
As the blog ”Ett eko av mat och vin” informs, according to Systembolaget’s sales in liters in 2013, Mr G’s wines are the 3rd best selling celebrity wines. Here is the complete list:
Celebrity
Sales 2013 (litre)
Per Morberg
1479283
Tina Nordström
114812
Per Gessle
111134
Petter
88312
Bo Hagström
85658
Elvis Presley
68528
Motörhead
59088
Bengt Frithiofsson
56832
KISS
54688
Maria Montazami
45272
Ernst Kirchsteiger
32747
Lasse Stafanz
16968
Richard Juhlin
7442
Tomas Ledin
3737
Robert Gustafsson
2650
Slayer
2276
Lill-Babs
2162
Rolling Stones
2019
Sweden Rock
2000
Ernie Els
1816
Ulf Wagner
1604
Carl Jan Granqvist
1418
Kent
1344
Leif Mannerström
1331
David Bowie
749
Rocky
745
Hammerfall
696
Nils Liedholm
469
Francis Ford Coppola
442
Glenn Strömberg
429
Coldplay
367
Penélope Cruz
237
Erik Lallerstedt
180
Marilyn Monroe
134
Plura
22
Markus Aujalay
14
Ernst Billgren
5
Swedish House Maffia
2
Laila Bagge Wahlgrens
0
Total celebrity wine sales 2013:
2247607
So 111,134 liters of TPGS wines were sold last year. Wow! Congrats! No real surprise, but 95% of it was Sommartider rosé and white. Sommartider rosé boxed wine even made it to the Top50 rosé wines at Systembolaget, landing at the 48th place with the sales of 55,954 litres.
Elvis Presley is also selling well, but it seems that Swedes are no fan of David Bowie when it comes to his wine. Whatever. A kind of boost in TPGS sales is surely coming in February, March and April when fans are in Sweden for the Marie Fredriksson tour. Hopefully, Systembolaget is well-prepared for that in the concert cities.
As it was already 
The first, The Pleaser is made from a blend of grape varieties Chardonnay and Pinot Noir. It will be available in Systembolaget’s regular assortment and will cost appr. 300 SEK.
From 