There was a great press launch of Per Gessle’s Sommartider wines on 8th May at Gondolen Gastronomi, in Stockholm. All wine journalists seem to be extremely positive about these 2 new items in The Per Gessle Selection.


Livets Goda:

 A wine that goddamn tastes exactly as it is called / sounds.


Allt om Mat:

I don’t like boxed wines and absolutely don’t like “celebrity wines” which tend to be praised for half shitty quality. To be honest, I thought that boxed wines with this kitschy name “Sommartider”, selected by Per Gessle, decorated with a few verses from the song and cute little flowers on the box could only be bad.

The wines don’t take you to another world, but they take you ashore. They’re good.

It will be this year’s hit.


Allt om Vin:

The vast majority of celebrity wines is of poorer quality than what you pay for. It is therefore an invigorating surprise that Per Gessle has chosen the opposite. The two boxed Sommartider wines are really worth their price (199 SEK/box).



Considering Gessle’s solid interest in wine probably many think that boxed wines are not his mission in life. But in fact the wines are good.

This is an inspiring project for Per Gessle. Here he can combine his creativity with his interest in fine wines.


LEX Pop-Up:

The vast majority of celebrity wines are either of poor quality or overpriced. Or both! But there are exceptions. Thumbs up for Sommartider boxed wines.



©Anders Melldén

You can find some other nice PG pix at the links pasted above. 😉 Don’t forget to check The Per Gessle Selection on Facebook for fresh pics / vids and news every now and then.


You can read more about Sommartider wines and where to order them in an earlier RXB article.

As Per informed the other day, wines are available in the ordinary assortment of Systembolaget at Eurostop in Halmstad. So, if you’re there in summer (or anytime), don’t forget to check and taste Sommartider. The boxes themselves are art and they will look good in any fan’s collection.

Update May 14th: The Wineagency, the company distributing Per’s wines, sent out a press release as well.