As we already informed you about it, the July issue of Allt om Vin contains an interview with Per Gessle. The magazine is available in Sweden as of today. The interview was done by Hasse Gänger at the end of April and the beauty pics of Mr. G were taken by Stefan Bohlin at Vingruppen’s office in Stockholm.
In the interview Per says he can understand those who are eager to have their own vineyard. Though in that case, one might decide: “Now this is what I will do for the rest of my life.” This thought has not entered Mr. G’s mind yet, but he says he is still young.
Per is not a super expert when it comes to wines, but he knows what he likes and that’s enough. It’s rather a hobby for him. He is also very curious. For example, he heard that Ornellaia has made a white wine, Ornellaia Bianco, which was impossible to obtain. He called a contact in England he usually buys from, but he was said the wine was sold out, 4000 bottles were gone. That makes one super curious. He didn’t even know what kind of grape was in it, but he wanted to test it of course.
The night before the interview with Allt om Vin was done, Per had dinner with his friends at PA & Co and drank a white wine he never had before and had never heard of. It was Aligoté, a little worse variant of the Chardonnay grape as the waiter explained it to him. It was amazing according to Per. He sent an e-mail directly to Ann Burgaz at WineAgency to ask if she can fix some of that wine for Hotel Tylösand.
Mr. G says that from the beginning he didn’t want to release his wines commercially. There are already a lot of celebrity wines and he doesn’t want to be part of this thing. Moreover, it was the hotel’s wines and still it is his basic idea, to find good wines for their guests. But Ann Burgaz thought the wines were so good. It almost felt as if Marilisa Allegrini produced better wines than what they paid for.
They talk about the wines and champagnes in The Per Gessle Selection and Per explains Kurt & Lisa is named after his parents and has the label with his parents’ wedding photo on it. Mr. G shares one of his coolest memories so far. It happened at a restaurant in Stockholm. Per was sitting there having dinner and three tables away there were some who ordered Kurt & Lisa. He saw how they poured it into the glasses, but they did not know Per was there. It was incredibly special for him and he had never experienced anything like that feeling before in music or anything else. Seeing someone else entirely unknown to drink his own wine was both really strange and cool.
Per tells Hasse Gänger he has no ambitions to become a major wine entrepreneur. He doesn’t want to be in the spotlight, because he doesn’t feel comfortable with it. For example, this interview is the only one he does about wines in the foreseeable future. He wants the wines to speak for themselves.
According to Mr. G, it’s two things that make his wines work. One is that Ann Burgaz has an eye on it and can open doors to high-quality suppliers. The other is Per’s taste. He always tells everyone that one doesn’t need to know so much about wines. The most important thing is to learn what you like. He doesn’t like Zinfandel, for example, but in Bordeaux category, he likes Saint-Julien wines a lot.
Regarding Sommartider wines Per tells the story that it was Magnus Börjeson, Roxette’s bassist who came up with the idea to launch wines called Sommartider. The wines came out first as boxed wines, but now they are also available in bottles.
Then they talk about the alcohol-free wines in the assortment, named after Per’s beloved wife, Åsa. Mr. G says Åsa drinks a lot of alcohol-free wines with her friends. The white and rosé wines in The Per Gessle Selection are called Fru Nordin.
Talking about the labels, as Per is very much of a design freak, he is happy to be involved in the label art. Sommartider wines have his own drawings on the label, Furet has the house he grew up in and Kurt & Lisa’s label colour is changed for every vintage. The latter was inspired by the American Sine Qua Non winery, which each year has new fun designs and names for each vintage.
It was quite difficult to finish the champagne labels, because the regulations are incredibly strict. Per’s own name could appear only in a certain percentage in relation to the name of the champagne, and the images must be wine-related. The 3 champagnes in the assortment are The Convincer, The Pleaser and the flagship, The Improver (which is only available in the restaurant range). 500 bottles of The Improver sold out immediately and the next turn was expected to be available still during this spring. As Per says, The Improver will always be serious shit.
In the interview Per says that he feels he has a little odd taste when it comes to champagne. Many of his friends are in favor of old champagnes, but he likes young champagnes the most. Old champagne tastes almost like a completely different drink. At the same time, his taste changes with time. For a while, he stopped drinking Bordeaux wines and he is rather drinking Italian wines. Mr. G doesn’t really like the new world’s too sweet and strong alcoholic wines. He is very much a Cabernet guy. He likes French and Italian Cabernet, even though they are quite different in taste.
Regarding the future, Per says a Pinot Grigio would fit in The Per Gessle Selection and they are also searching for a South African red wine in Kurt & Lisa’s price range, around 200 crowns.