As you could read the news, BMG Scandinavia has announced a partnership with Space Station 12, the new record label formed by Per. To start this record label must have been a plan since long, because it was registered already in October 2008. However, the first time Per was probably talking about it (without a name) was in a South African radio interview last November. Then he mentioned that a month before he had started his own record label to work with young artists.
Space Station 12 (see logo here), where the Head of Operations will be co-owner Marie Dimberg, will release recordings by both new and established artists.
Mr. G says:
My ambition with Space Station 12 is to create an environment with strong roots in the history of pop and rock. I would love it to become a label you as a listener can identify with, just like I did with Atlantic, Stiff and F-Beat Records when I grew up.
SS12 will be a home for strong musical personalities, brilliant songwriters and curious producers. I’m really proud to have found a creative bond with BMG Scandinavia who work independently with experienced hearts and minds and put the music in focus. I love that.
Sanken Sandqvist, Managing Director of BMG Scandinavia added:
Per Gessle is an outstanding artist in a territory known for outstanding artists. We are excited to be taking this latest step into the recordings business with Per and his new baby, Space Station 12.
Per shared the news on his Twitter account with the comment:
LOTS OF FUN AHEAD!
Let’s see what the first Per Gessle project will be under this label!
As a short note in the press release, we get to know that the new Roxette album will be released in June (Warner Worldwide). So a single is out probably late spring. This year, we hope. 😉
Update 24th Feb 2016: Per shared why he gave the name Space Station 12:
SPACE STATION 12 INFO: Why this name? Good q, folks! I’ve always loved “Space Station #5” by Montrose. Still have it on a scratched but proud vinyl-LP. Sammy Hagar is singing, btw….
So, SS5 was too much Montrose. Instead I took the numbers of my beeday and, badabam, SS12 was born.
Hoods, caps and frisbees coming up! (joking…). /P.