Posts Tagged Space Station 12

Interview with Marie Dimberg and Per Gessle about Space Station 12

ss12Marie Dimberg and Per Gessle launched the label Space Station 12 in February 2016. Since then, three artists have released their single at SS12. You may have seen Per posting about SS12 on Facebook quite frequently this year, so we thought of asking Marie D. and Per a bit more about the company.

Judith: When did you have the idea and how did it all start?

Per: The music industry is changing so much at the moment I felt like I, before I go to sleep, should take part of the new revolution. There’s a window at the moment for indie labels. And for indie way of thinking. I like that.

J: What was your motivation?

P: Same as with everything else in my musical life; to take part of music that I like and enjoy.

J: What do you want to achieve with SS12?

P: A great logo and a few gold records.

J: What are your tasks/responsibilities?

P: I’m the DJ, I am what I play!

Marie D: I run the daily operations with my team Lotta and Josef and we work together with our great license partners at BMG. We also have independent press- and radio people.

J: What is the story behind the label’s name?

P: The name comes from a Montrose-song, “Space Station #5” but I thought 12 was cooler since it’s my birthdate.

J: So far, 3 artists have released their latest singles at SS12. Their styles are rather different, who is involved in the A&R process and how does it work in your case?

P: We all are. But I have the last say. If I don’t like it, we won’t release it. But I’m pretty easy to convince.

MD: We all listen and try to convince Per if he doesn’t agree…! A good song, a great voice and an artistic expression are of course key ingredients. No matter what kind of “genre”

J: What are your main criteria when picking an artist up?

P: Personality. Intelligence. We don’t want artists who strive for fifteen minutes of fame.

J: Why did you choose these 3 to start with? How did you discover them?

P: Alex was number one. He’s the best songwriter I’ve heard in years. He wrote “Sinking Deep” for Fanny. That’s how Fanny came aboard. She turned out to be a great communicator with an interesting voice. Good Harvest stand for something a little bit more “classic” and organic. That’s very rare to find these days. They’re amazing.

J: Marie, you mentioned that Fanny’s single has almost reached 400.000 plays on Spotify, which is amazing for a new artist. How are you promoting the artists? What are the target audiences and countries?

MD: We start with Scandinavia as a home market but make the release available worldwide digitally. Together with the BMG team, the press- and radio people we try to get exposure wherever suitable for each individual artist.

J: The three artists are rather young and newcomers; are you focusing on this kind of artists or are you also looking to sign up established ones?

MD: We’ll see… our focus is great talent with great songs and I’m sure we’ll eventually embrace established acts as well.

J: Per, you co-wrote the lyrics of Alex Shield’s and for what I understood from an interview with him, the song was finalised and has been released as a single because of this.

P: Yes, I co-wrote the lyrics and the music to “New York City Ways” but that’s not the reason it was released as a single. Who writes the song doesn’t really matter. What matters is if it’s a good record. It has to communicate.

J: In what way have you been involved in the final results of (so far) the singles? Do you get to give input / feedback during the recording/composing process or final outcome?

P: Sometimes. I’m there if I’m needed.

MD: Per’s input is extremely important given his long and successful career both as a songwriter and an artist!!! In my mind, it’s a fantastic opportunity for young artists to have an artist/songwriter of Per’s magnitude as your “wingman”

J: Are more songs co-composed by you planned?

P: I’ve written quite a lot of songs together with Alex which are really cool. You’ll see.

J: What are SS12’s plans for the future and what is in the pipeline?

MD: We’re currently focusing on these three for the rest of 2016. There will be a new song by Good Harvest released in December penned by themselves; “Charly”. They will also perform at the Eurosonic in Amsterdam. Alex “New York City Ways” will be accompanied by a lyric video this week. Fanny is writing and recording and will make her first performance at Musikhjälpen in December.

If you want to know more about the three great artists go on reading.

Read the rest of this entry »

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More music from Space Station 12

The third artist to release music on  Space Station 12 is Alex Shield, who has released two singles so far: Staying Alive and New York City Ways.

The text of the New York City Ways has been co-written with Sofie Bonde and Per Gessle, as he himself mentioned on a post on FB.

If you like both songs, you have something to look forward to, as Per also informed that Alex’ album will be out “soon”.

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First ear candies on Per Gessle’s new record label

While we are waiting for the third single to be released off Roxette’s 10th studio album, Good Karma, Per Gessle is busy with releasing singles on his new record label, Space Station 12.

The first release was Good Harvest’s own interpretation of Joni Mitchell’s Woodstock and the second is Fanny de Aguiar’s debut single, Sinking Deep. If you haven’t listened to the songs yet, you should! Both acts sound quite outstanding.

 

PG_wearing_SS12_tee

PG in his SS12 tee. Pics from Roxette’s Facebook page (1,2)

Per about Good Harvest:

The first time I heard Good Harvest, I was completely cracked by how tight they are singing. It’s incredibly brilliantly done, while it hits straight in the heart. This kind of timeless quality is what makes you immediately want to hear the song again.

Good Harvest about the first meeting with Per Gessle:

To meet Gessle is in many ways like meeting a living legend. But he was really nice and it felt very relaxed. He offered coffee, cake and a record deal in his apartment in Stockholm and later that night he came to see us at a gig we had in town. We worked with the same business manager as Gessle last year and from him we have already heard about “Per” in a familiar way. But of course it still feels a little weird when an e-mail from Per Gessle pops up in your inbox …!

Fanny de Aguiar about Per Gessle:

Per is the kind of person who makes music and appreciates personal expression. At least this is the impression I got. I haven’t met him in person many times until now, but we are in contact via e-mail. I often send him over what I’m working on in the studio and then he gives me feedback and shares his ideas and concerns. It’s so simple!

 

Per seems to be proud of the first releases and artists. No surprise he promotes them even on Roxette’s Facebook page (GH1, GH2, FDA1). Well, I think most of the Roxers’ education in music (at least partly) has been provided by PG himself over the years. I don’t only mean Per’s own music (solo or Roxette or GT), but his record collection, the roots and music history. Now we get some more ”education” about today’s music. Today’s music which is different to the mainstream pop world where most of the songs sound the same. And that’s exactly why Space Station 12 will probably be distinctive of any other record label. Releasing something different. As Mr. G says:

My ambition with Space Station 12 is to create an environment with strong roots in the history of pop and rock. I would love it to become a label you as a listener can identify with, just like I did with Atlantic, Stiff and F-Beat Records when I grew up. SS12 will be a home for strong musical personalities, brilliant songwriters and curious producers.

So, good luck to Good Harvest and Fanny de Aguiar, as well as Space Station 12! Looking forward to hear the next artists on this label. In case you are also curious about what’s next, follow SS12 on Facebook.

 

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New record label à la Per Gessle

As you could read the news, BMG Scandinavia has announced a partnership with Space Station 12, the new record label formed by Per. To start this record label must have been a plan since long, because it was registered already in October 2008. However, the first time Per was probably talking about it (without a name) was in a South African radio interview last November. Then he mentioned that a month before he had started his own record label to work with young artists.

Space Station 12 (see logo here), where the Head of Operations will be co-owner Marie Dimberg, will release recordings by both new and established artists.

PG_BMG

Pic by BMG attached to the news on German sites

Mr. G says:

My ambition with Space Station 12 is to create an environment with strong roots in the history of pop and rock. I would love it to become a label you as a listener can identify with, just like I did with Atlantic, Stiff and F-Beat Records when I grew up.

SS12 will be a home for strong musical personalities, brilliant songwriters and curious producers. I’m really proud to have found a creative bond with BMG Scandinavia who work independently with experienced hearts and minds and put the music in focus. I love that.

Sanken Sandqvist, Managing Director of BMG Scandinavia added:

Per Gessle is an outstanding artist in a territory known for outstanding artists. We are excited to be taking this latest step into the recordings business with Per and his new baby, Space Station 12.

Per shared the news on his Twitter account with the comment:

LOTS OF FUN AHEAD!

Let’s see what the first Per Gessle project will be under this label!

As a short note in the press release, we get to know that the new Roxette album will be released in June (Warner Worldwide). So a single is out probably late spring. This year, we hope. 😉

 

Update 24th Feb 2016: Per shared why he gave the name Space Station 12:

SPACE STATION 12 INFO: Why this name? Good q, folks! I’ve always loved “Space Station #5” by Montrose. Still have it on a scratched but proud vinyl-LP. Sammy Hagar is singing, btw….
So, SS5 was too much Montrose. Instead I took the numbers of my beeday and, badabam, SS12 was born.
Hoods, caps and frisbees coming up! (joking…). /P.

 

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