It’s been 36 days since the release of the first single off “Good Karma” – “It just happens”. We got an official lyrics video which has around 260.000 views by now (the video which went live for Germany has 30.000 views so far). This lyrics video has been published and posted on Facebook shortly after the song was out. But we know for sure that there was a video shooting for a “proper” video – proper meaning it includes Per and Marie.

What we know so far is that a video has been shot between March 21st and March 28th – Per confirmed this in an interview on P4 Halland a week before the shooting. We also assume that back then the promo shots for the album must have taken place.

We know that on April 1st (certainly it wasn’t meant as April fools) they were still busy “preparing the new video”.

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Two weeks later, on April 16th, Per reminded us of the video and wrote this:

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Another two weeks later, on April 29th, The Daily Roxette asked on Twitter about the video and Per replied it will be out SOON. Sure, we know enough about Per’s understanding of the way “soon”, but another two tweeks later we are still waiting and there are some questions coming up:

1.) I Does it make sense to release a video for a single that basically flopped more than five weeks later (in case it was out TODAY which probably won’t happen) or even more?

2.) Why didn’t they release it only some days after the single – many artists do these, but I haven’t heard about one who waits more than a MONTH with it, especially not when the single isn’t a mega seller.

3.) What happened? Technical issues, human failure, Marie’s news made it impossible to release it or simply a promo strategy gone wrong?

Having discussed this topic on some Facebook walls and in Facebook groups some ideas came up to save the video from the trash can:

1.) Use the footage for the second single. Just cut what you filmed into something new and ignore the different lyrics.

2.) Release the video together with the album on June 3rd.

3.) Release the single again with the proper video and put some money into promoting the song and getting it to the radio stations.

Any other suggestions how to release the video after months of the single release without looking a bit bad?