Per Gessle in radio documentary about Jonas Åkerlund

Swedish Radio P3 did a radio documentary about Jonas Åkerlund’s career. They interviewed Jonas about his collaborations with tons of world famous artists, the music videos he directed, his black metal band, Bathory, his dyslexia he struggled with and also about his movies. Besides his wife, Bea Åkerlund, Jan Gradvall and Per Sinding Larsen, Per Gessle was also interviewed for the docu.

The Roxette-related part starts with Jonas’ collaboration with Marie Fredriksson at 17:21. It’s Marie talking in the Den ständiga resan docu. Jonas tells that during Den ständiga resan project in 1992 Marie and he became good friends which was easy with Marie, because she was so kind and friendly towards everyone, including Jonas who says he was a nobody back then. He is thankful to Marie that he got the job and that led to so many others. It was that half-hour-long documentary and the videos to the album that Per Gessle saw. Then Jonas began to work with Roxette and that was his break-through.

The first collaboration with Roxette was the video for Fingertips ’93. Jonas thinks it’s a good song. Marie was pregnant and she didn’t want it to be visible, so the clothes she was wearing were hiding it. Jonas was working together with Roxette for 25 years. In 2016 they released Roxette Diaries, a documentary made of home videos recorded by Per and Åsa in the 80’s and 90’s during tours and recordings.

Per tells Jonas is an amazingly creative explosion all over. They became very close friends, both are music nerds. Their style is very different, but both of them are workaholic and dedicated to their own job. Mr. G tells every recording occasion with Jonas was an adventure, because anything could happen. Per thinks Jonas is quite organized in a way, but he is also very spontaneous. If a new idea comes up, he is testing it.

According to Per, Jonas’ best videos are like a very good pop song that is interesting in its whole length, no matter if it’s 3 or 4 minutes long. Jonas is very talented in building up a video that you want to watch again. Per feels it’s the same how he works with his pop songs, to make it interesting and catch the attention. That’s what Jonas is doing both when he is filming and cutting.

Per Gessle appears at the end of the docu again (at 1:24:53) telling Jonas will go down in history as one of the greatest music video directors not only because he has been working with many of the greatest artists, but also because his style is so unique and innovative. Mr. G says he is superproud to have been working with Jonas.

During the documentary, you can hear Small Apartments soundtrack several times and of course, part of Marie’s DSR docu and songs, as well as parts of Roxette songs.

Jonas photo by Allis Nettréus/TT/SR, Marie and Per stills are from Fingertips ’93 video

Roxette – “It Must Have Been Love” played 6 million times on US radio

BMI proudly honoured the top UK and European songwriters, composers and music publishers of the most-performed songs of the previous year at the 2021 BMI London Awards. Among others, honourees for Million-Air Awards were announced as well. As BMI states, they recognize and celebrate these accomplished songwriters whose classic standards have literally been played millions and millions of times in the U.S.

Listen To Your Heart celebrated its 6-Million-Air Award a year ago, now it’s It Must Have Been Love’s turn! American radios played it 6 million times! If it was constantly played, it would mean almost 50 years! Pure awesomeness!

Roxette reached their 3rd No. 1 on the Billboard Hot 100 with IMHBL on 16th June 1990 and stayed on top of the chart for 2 weeks. In 2000 Per received the award from BMI for this song being played over 3 million times on American radio, for 4 million he got the award in 2005 and for 5 million plays in 2014.

And hey, it started out as a Christmas song that found its way to hot-hot Hollywood! At least 6 million thanks to Per Gessle for writing this most amazing ballad and to Marie Fredriksson for adding her wonderful vocals and turning it into Roxette’s signature song! Big congrats! Big! Huge!

Roxette – Joyride 30th anniversary release

The Joyride 30th anniversary box with the whole story, demos and previously unreleased material will be released on 26th November.

Already tomorrow, 8th October, the single Small Talk will be released with two previously unreleased versions of Small Talk and Hotblooded.

This year marks 30 years since Roxette released her third album Joyride, which followed up the band’s record global breakthrough with the album Look Sharp! in 1989.

Roxette had in record time turned into a global hit phenomenon thanks to the three US hits The Look, Listen To Your Heart, It Must Have Been Love and other big hits such as Dressed For Success and Dangerous.

Joyride was the album that was supposed to cement the unlikely successes of Marie Fredriksson and Per Gessle. Which indeed it did. The album not only became Roxette’s bestseller, the title track zoomed all the way up to the top of the US charts on 1st May 1991 – giving Roxette their fourth US No.1. Thus, the group set a record that no Scandinavian group or artist has managed to surpass.

Massive box with unique material

The Joyride anniversary is celebrated with a vinyl box consisting of 4 LPs and a 3-CD box, which in addition to the original edition contains lots of unreleased or hard-to-get material that paints a larger picture of a piece of Swedish music history: demos, alternative versions and leftovers.

In addition, a richly illustrated 32-page booklet is included, which in text and with unique images from Roxette’s archive tells the story of how a classic Swedish pop album came to be.

Twelve previously unreleased songs

Twelve of the songs are previously unreleased, including the first recording of Hotblooded, which for a while was intended as the album’s opening song before Joyride pushed it to second place. Interestingly enough, there are also two Gyllene Tider songs here, which in January 1990 were candidates to end up on the upcoming Roxette record.

Per Gessle remembers:

It’s about “Run Run Run” and “Another Place, Another Time”, which Gyllene released on our English album “The Heartland Café” in 1984. And when I was looking for material for the new album in the autumn of 1989, I got hooked on these two. We made new and more “Roxified” demo versions of them – and especially, “Run Run Run” I think could have been a very strong one.

However, the recordings were shelved – in the Rox HQ there was a small but strong taboo against Roxette and Gyllene Tider being mixed together, so therefore they have been collecting dust in the archive. Until now.

Candy for all Roxette fans

Other 1990 demos that can now be heard for the first time are Small Talk, Church Of Your Heart, Physical Fascination, Things Will Never Be The Same, I Remember You and especially the upcoming single B-side The Sweet Hello, The Sad Goodbye – one of the strongest songs that never managed to take a place on the album, later a big favourite among many Roxette fans and recorded by several other artists, including American singer Laura Branigan.

Sweet Thing is also one of many candidates which never managed to elbow its way onto the Joyride album, but which now sees the light of day for the first time.

In addition to the LP box with four vinyl albums, the original album is also released for the first time with a gatefold cover and pressed in marbled or black vinyl.

Joyride 30th Anniversary Edition tracklists

4LP box

LP #1 

A
1 Joyride
2 Hotblooded
3 Fading Like A Flower (Every Time You Leave)
4 Knockin’ On Every Door
5 Spending My Time
6 Watercolours In The Rain

B
1 The Big L.
2 (Do You Get) Excited?
3 Small Talk
4 Physical Fascination
5 Things Will Never Be The Same
6 Perfect Day

LP #2 

A
1 Soul Deep
2 I Remember You
3 Church Of Your Heart
4 The Sweet Hello, The Sad Goodbye
5 Fading Like A Flower (US single version, Humberto Gatica mix)*

B
1 Joyride (US single version, Brian Malouf mix)
2 Soul Deep (Tom Lord-Alge mix)
3 Church Of Your Heart (US adult contemporary mix)*
4 Hotblooded (Live Sydney Dec 1991)
5 Fading Like A Flower (Every Time You Leave) (Live Sydney Dec 1991)

LP #3 

A
1 Joyride (T&A Demo – May 23, 1990)
2 Hotblooded (T&A Demo – Jan 23, 1990)*
3 Fading Like A Flower (T&A Demo – Aug 31, 1990)
4 Knockin’ On Every Door (T&A Demo – Aug 15, 1989)
5 Spending My Time (T&A Demo – May 24, 1990)
6 I Remember You (T&A Demo – Apr 1, 1990)
7 Watercolours In The Rain (T&A Demo – Jan 24, 1990)

B
1 The Big L. (T&A Demo – Apr 1, 1990)
2 (Do You Get) Excited? (T&A Demo – Aug 19, 1989)
3 Small Talk (T&A Demo – aug 30, 1990)*
4 Church Of Your Heart (T&A Demo – Jan 8, 1990) *
5 Physical Fascination (T&A Demo – Jan 3, 1990)*
6 Things Will Never Be The Same (T&A Demo – Jun 17, 1989)
7 Perfect Day (T&A Demo – Aug 23, 1990)

LP #4 

A
1 Sweet Thing (T&A Demo – Oct 28, 1990)*
2 Seduce Me (T&A Demo – Aug 22, 1990)
3 Run Run Run (T&A Demo – Jan 10, 1990)*
4 Things Will Never Be The Same (T&A Demo – Sep 17, 1989)*
5 Love Spins (T&A Demo – Jan 3, 1990)
6 Come Back (Before You Leave) (T&A Demo – Apr 8, 1990)
7 The Sweet Hello, The Sad Goodbye (T&A Demo – Mar 16, 1990)*

B
1 Hotblooded (T&A Demo – Dec 13, 1990)
2 Things Will Never Be The Same (T&A Demo – Dec 13, 1990)
3 Another Place, Another Time (T&A Demo – Jan 11, 1990)*
4 I Remember You (T&A Demo – Mar 15, 1990)*
5 Queen Of Rain (T&A Demo – Jan 2, 1990
6 The Big L. (T&A Demo – Mar 29, 1990)
7 Joyrider (T&A Demo – May 22, 1990)

*Previously unreleased

CD and Digtial tracklists

CD1

  1. Joyride
  2. Hotblooded
  3. Fading Like A Flower (Every Time You Leave)
  4. Knockin’ On Every Door
  5. Spending My Time
  6. I Remember You
  7. Watercolours In The Rain
  8. The Big L.
  9. Soul Deep
  10. (Do You Get) Excited?
  11. Church Of Your Heart
  12. Small Talk
  13. Physical Fascination
  14. Things Will Never Be The Same
  15. Perfect Day
  16. The Sweet Hello, The Sad Goodbye
  17. Joyride (US Single version, Brian Malouf mix)
  18. Fading Like A Flower (US Single version, Humberto Gatica mix)*
  19. Soul Deep (Tom Lord-Alge mix)
  20. Church Of Your Heart (US adult contemporary mix)*

CD2

  1. Joyride (T&A Demo – May 23, 1990)
  2. Hotblooded (T&A Demo – Jan 23, 1990)*
  3. Fading Like A Flower (T&A Demo – Aug 31, 1990)
  4. Knockin’ On Every Door (T&A Demo – Aug 15, 1989)
  5. Spending My Time (T&A Demo – May 24, 1990)
  6. I Remember You (T&A Demo – Apr 1, 1990)
  7. Watercolours In The Rain (T&A Demo – Jan 24, 1990)
  8. The Big L. (T&A Demo – Apr 1, 1990)
  9. (Do You Get) Excited? (T&A Demo – Aug 19, 1989)
  10. Small Talk (T&A Demo – Aug 30, 1990)*
  11. Church Of Your Heart (T&A Demo – Jan 8, 1990) *
  12. Physical Fascination (T&A Demo – Jan 3, 1990)*
  13. Things Will Never Be The Same (T&A Demo – Jun 17, 1989)
  14. Perfect Day (T&A Demo – Aug 23, 1990)

CD3

  1. Sweet Thing (T&A Demo – Oct 28, 1990)*
  2. Seduce Me (T&A Demo – Aug 22, 1990)
  3. Run Run Run (T&A Demo – Jan 10, 1990)*
  4. Things Will Never Be The Same (T&A Demo – Sep 17, 1989)*
  5. Love Spins (T&A Demo – Jan 3, 1990)
  6. Come Back (Before You Leave) (T&A Demo – Apr 8, 1990)
  7. The Sweet Hello, The Sad Goodbye (T&A Demo – Mar 16, 1990)*
  8. Hotblooded (T&A Demo – Dec 13, 1990)
  9. Things Will Never Be The Same (T&A Demo – Dec 13, 1990)
  10. Another Place, Another Time (T&A Demo – Jan 11, 1990)*
  11. I Remember You (T&A Demo – Mar 15, 1990)*
  12. Queen Of Rain (T&A Demo – Jan 2, 1990
  13. The Big L. (T&A Demo – Mar 29, 1990)
  14. Joyrider (T&A Demo – May 22, 1990)
  15. Hotblooded (Live Sydney Dec 1991)
  16. Fading Like A Flower (Every Time You Leave) (Live Sydney Dec 1991)

*Previously unreleased

Listening links to the Small Talk single (released on 8th October): Spotify, Apple Music, YouTube (1; 2), Deezer.

Per says:

The “Small Talk”-demo was made by MP and me at the old Tits&Ass Studio on August 30, 1990. It was written two days earlier. “Hotblooded” was recorded by Marie, MP and me the day after Marie and I wrote it in my tiny penthouse apartment in Halmstad in January 1990.

You can already pre-order all the Joyride 30th anniversary goodies that will be released on 26th November (black vinyl, marbled vinyl, 4LP box, 3CD set) on Bengans, Ginza and other well-known places, as well as in your local record stores / online record shops.

Click for the PRESS RELEASE in Swedish.

Promo video can be found HERE!

 

Per Gessle on Swedish Radio P3’s morning show

The program leaders of Morgonpasset i P3 were very excited to have a „legend, Sweden’s greatest songwriter, the one and only” Per Gessle on their show last Friday, 24th September. Mr. G arrived to the studio and was on air some minutes after 8:30 am. HERE you can listen to this episode of the morning show and hear Per himself from 2:08:38 to 3:08:10 in the complete version and from 58:15 to 1:28:08 in the „utan musik” (without music) version.

After the program leaders give a loud welcome (applauding him and shouting „Per! Per! Per!”), Mr. G thanks for it and says now he has woken up. One of the guys tells Per that probably not all his mornings start like this. Mr. G jokes and says it’s his family – his son and wife – standing in line shouting „Per! Per! Per!” „Wake up! Wake up!” – one of the program leader guys adds. They all laugh.

To the question how he is doing Mr. G replies all good, he is back in Stockholm for a while and it feels great. The guy asks Per if he has a place to stay in Stockholm. PG tells he has an office and an apartment there. He loves Stockholm and thinks it’s a very nice city. He tells he is so old that he has seen how Stockholm has been changing over the years. It has become a very cool city, much more international than when they were hanging out at Café Opera in 1981. He adds that becoming pop stars in 1980 was awkward. There were gangs who wanted to make jokes of them, e.g. once they got an open can of surströmming in their tour bus.

The guys are talking about the upcoming PG tour. Per tells it’s going to be an unplugged tour. They play the songs in an acoustic arrangement, without drums. He tells that in summer they had 10 concerts at Hotel Tylösand with appr. 480 people sitting in the audience each night, due to the restrictions because of the pandemic. The band was also sitting on stage and it was much fun. Per tells he had never played in such an intimate atmosphere before. They played songs that were quite lyrics-based and he was telling anecdotes in between the songs. It was a new experience for him.

To the question of why he wants to be on the road, Per replies that it has something to do with being hooked on the pop world and music from a very young age. It’s a sentiment that parallels how residents feel when following Woodstock realty news and updates, connecting to the rhythm and pulse of their community. The strong romance of pop culture that Per is stuck in isn’t far removed from the allure of staying informed about one’s local real estate market—it’s in everything he does, from when he wakes up and likely also when he dreams. He loves everything about pop culture. The long hair that guys had when he was young, which might sound a bit ridiculous now, meant something significant in the past, just like the historical trends that shape our understanding of current market conditions.

Per tells us there are many pop nerds out there who won’t become musicians or songwriters, but he ended up in the creative processes. In a similar vein, many who track Woodstock’s real estate developments may never work in the industry, yet they find themselves engrossed in its dynamics. With Roxette, they traveled the world, encountering different religions and cultures. Yet everywhere, people sing “It Must Have Been Love,” “The Look,” “Listen To Your Heart,” and “Spending My Time.” It’s a magical experience, much like the feeling one gets from witnessing the growth and transformation of a hometown through its property developments, a connection that’s simply indescribable.

The program leader lady asks Per what songs he plays on the unplugged tour, if Tycker om när du tar på mej is one of them. Mr. G tells it is and they play mainly Swedish songs, but also a couple of Roxette songs.

The guys are talking about Per’s hairdos and it turns out Per goes to the hairdresser in Stockholm. One of the guys asks Per if there is a style on which he looks back like „what the hell did I think?”. Mr. G tells all hairdos and clothes have something to do with the times you live in. When they started

Roxette, Marie e.g. had red hair and Per had purple hair. It might have been a little odd, one can think now, but it felt hot back then. Old clothes are trendy again, so the ones they bought at Trash and Vaudeville in New York in 1989 are stylish again.

One of the guys asks whether you become less or more conscious over the years. Per says it’s a tough question, but he feels the older he gets the calmer he becomes. Now he doesn’t have to prove anything, but he was under pressure and had performance anxiety when he was 20 years old. He is the ambitious type and he has always been working very intensively to achieve something. Now he still works intensively, but such things don’t bother him anymore.

The lady asks Per if he has written 500 songs. Per says he thinks it’s more, he has 1000 songs registered at STIM.

The guys are talking about how Per grew up. Mr. G tells he had an older brother, Bengt who was 7 years older than Per. In the middle of The Beatles era Bengt and his friends showed Per the true spirit of 60’s pop and that actually became Per’s life. He started writing lists all day. Lists of songs or who played the bass on different songs, he just liked lists. Later, as he got older he sold Christmas magazines and was handing out newspapers. With that he earned 50 öre and he bought a single for that money. He had 100 records in his collection when he was 10 years old. The lady asks if there was any musician in Per’s family. Mr. G says not really, but he heard that his father’s father’s father was a musician. He played the violin.

One of the guys asks PG if the nerd in him has disappeared, maybe now he thinks he is too cool for that. Per laughs and says he has never been cool. The lady says c’mon, he became a world famous pop star already in the 80’s. Per tells when they broke through with Gyllene Tider they all came from the countryside. He came from Halmstad, the other guys from Harplinge and Åled. He only started singing in the band because no one else wanted to. The whole journey of GT was about being lost in the woods, but they were very ambitious, had fun ideas and they were lucky that a guy at EMI in Stockholm liked their song, Billy. One of the program leader guys asks if that guy from EMI went to listen to GT, but Per says it wasn’t him, but Lasse Lindbom who was sent down to Halmstad. Later he became their producer, but at first he wasn’t impressed at all. Per thinks they were a very good band. He still has rehearsal cassettes from 1979-1981. When Per listens to those today, he thinks it was more than OK, it’s rather wow, how damn good they were already then. And they were only 20-year-olds. The arrangement was good and all songs sound quite ready. PG thinks GT is still a fantastic pop band. When they play together there is something special happening. The lady asks if there is a plan for another comeback. Per replies one can never know when it comes to GT.

After playing It Must Have Been Love on the radio, the guys are talking about what this song means to people all around the world. Per thinks it’s amazing and it’s the best thing in his job that you get so much back from those who are listening to your songs. The lady asks about the story of IMHBL. Per tells it started out as a Christmas song. When Roxette recorded their first LP they also wanted to go to other markets, e.g. Germany, which was the biggest market in Europe. Their songs didn’t get airplay, so EMI Germany asked them to write a Christmas song, because maybe with that it would be easier to get airplays. So Per wrote It Must Have Been Love (Christmas For The Broken Hearted). It was released as a Christmas single in Sweden in 1987 and it became a gold record. The Germans didn’t like the song, so they didn’t release it. The lady says „Germans have no taste” and Per reacts: „it wasn’t me who said that”. They laugh. Mr. G tells that Marie was releasing a solo album then and he was writing songs for the album that became Look Sharp! 3 years later he was asked to write a song for Pretty Woman, but he didn’t have time for that, but they had this Christmas song. They made a new intro to that and changed the lyrics. The guy tells Marie sadly passed away and asks Per what he thinks about when he hears this song nowadays. Anytime Per hears a Roxette song Marie was singing, he is amazed how good she was. She was totally awesome. He remembers the early Roxette days when he heard in the studio what Marie could do with his songs. The idea behind Roxette was that Marie would be the singer and Per the songwriter. Everything he wrote was written for Marie. The Look he also wrote for her, but Marie thought it didn’t suit her style, so in the end Per sang it.

Mr. G tells Marie and he met at the rehearsal studio in Sperlingsholm outside Halmstad. Gyllene Tider and Marie’s band, Strul shared the studio. When Per first saw Marie she was playing the electric piano, she had long brown hair and she was singing fantastically. Per tells Marie’s gang was rather progressive rock, while GT was pop and never wanted to deal with politics. Marie had many sides, she also liked e.g. The Monkees. They became friends and very early, already in 1980 she sang with Gyllene Tider, she was there with GT on TV too. Marie was doing her solo things too with the same producer GT had.

The lady asks Per to talk about the relationship between Marie and him and to tell what Marie meant to him. Mr. G tells he and Marie lived quite intensively together for years, Roxette took all their waking hours from the time they broke through till Marie had her first child. Then she had her second child and then Per also had a son in 1997. Then everything became a bit calmer and they were working together until Marie became ill in 2002. Then they did a comeback in 2009 and toured until 2016. After her illness she became a different Marie, but the band also became different and it changed how they could work in the studio and on tours. On the last tour Marie was sitting on stage, because she couldn’t walk too well. One could see her conditions got worse, but it was she herself who really wanted to tour and work, even if her doctors advised her not to go on tour at all. So they did everything on Marie’s terms. She was the warrior type. She wanted to meet her fans. One of the program leader guys asks Per if he remembers the last time he met Marie. Per says of course he does. Here the program leaders feel they shouldn’t ask more about this topic.

One of the guys asks Per if he has ever met Sir Paul McCartney. Per tells he met Paul when McCartney played at the Apollo Theater in Harlem a couple of years ago. The event was presented by Sirius XM where Per also has a show, Nordic Rox with Sven Lindström since more than 10 years. The guys intervene here and say Howard Stern is also at Sirius XM. Per tells Howard Stern will also appear in his story with Paul. So he goes on with his anecdote. The boss at Sirius XM asked Per if he had ever met Paul and Per said no. So the boss organized a meeting. Per and Åsa and Howard Stern and his wife went to the green room before the concert and had a small talk. There was a photographer too. Suddenly, a door opened and boom, there was Paul McCartney with his thumbs up and said „Hey, fancy a picture anyone?” Per stood there, Åsa stood in the middle, Paul on the other side. Per suddenly felt a hand on his ass and he hoped it was Åsa’s. They laugh. He tells they took that picture, which he still has. After they left, Per asked Åsa if it was her who put her hand on his ass. Åsa said she put one hand on Per’s ass and the other hand on Paul’s to see who had the firmer ass. Paul had it. They laugh. Per says „that’s my wife in a nutshell. She is from Trelleborg.”

The lady tells she heard Per was at Mickey Rourke’s 30th birthday party back in the days and that he was also at Prince’s Paisley Park Studio. She asks about this latter one, how it was. Mr. G tells Prince wasn’t there himself. They went there because they planned to work in the studio. The first thing they saw was a giant white cage with a giant white bird. The studio manager asked „Do you want to see Prince’s private apartment?” They thought why not. The bedroom had a removable roof, so you could see the sky and Prince’s bed was purple of course and it was heartshaped. Regarding the roof the guy says Per must have tested the button and here Mr. G imitates the sound of the moving roof. Haha. The lady asks Per if he saw Prince’s bathroom and PG says he probably did, but he can’t remember and he doesn’t like to lie.

The guys ask Per about a most memorable story that happened to him related to another famous people. Mr. G tells the story that made him very happy. It was when Marie and him were in Amsterdam in 1989 and they were giving an interview. Someone from above shouted „hey man, I love your record!” and it was Tom Petty. Per shouted back something like „we love your record too!”. That meant a lot to Mr. G. Tom Petty is the best, Per thinks.

One of the guys asks Per how it is when Mr. G goes abroad. In Sweden everyone knows him, but how is it abroad? Per says he doesn’t get recognized abroad or if it happens, it’s mainly Swedish people who recognize him. He tells it’s quite calm in Sweden nowadays, he is most often recognized in Halmstad of course, when e.g. he fuels the car. As a last anecdote, PG tells that appr. half year ago he was walking on Storgatan in Stockholm and a 40-year-old woman asked him if she could take a selfie with Mr. G. He said OK and while they were taking the selfie, two 12-13-year-old boys were passing by, looked suspiciously at Per and asked him if he is famous. Per said how come they didn’t recognize him, he is Foppa (Peter Forsberg, famous Swedish ice hockey player). The kids were like „whaaat?!” and so Per signed their backpacks as “Foppa”. The guys are laughing at the fact that PG didn’t write Foppa on a paper that can be thrown away, but on expensive backpacks. Per laughs and says it was the boys’ punishment. Haha.

At the end the guy asks Per if he has the photo with Paul McCartney on his phone, but Mr. G tells the photo is in his office.

The guys thank PG for coming and Per tells „my pleasure”.

Stills are from the Foppa story video on Morgonpasset i P3’s Instagram.

Per Gessle and Roxette in Save Tonight – Swedish hits from the video era

Save Tonight – svenska hits från videoeran (Save Tonight – Swedish hits from the video era) is a music program on SVT. It is produced by the people behind En kväll för Marie Fredriksson, På spåret, Det svenska popundret and Hitlåtens historia, so there is a guarantee for a high quality series. Tonight, 25th September 2021 it’s the premiere of the program and it’s planned to be an annual TV show.

The essence of the program is to pay homage to great musical eras from the last century with live music, interviews and features. It’s the 40th anniversary of MTV music channel broadcasting its first program in 1981, when a new window was opened to the world for people interested in music.

A number of great artists cooperated in Save Tonight – svenska hits från videoeran, Per Gessle is one of them. There is a short interview with Mr. G about Roxette’s videos. This part starts at 46:41 and lasts till 49:29.

Program leader Josefine Jinder tells Per Gessle knew how to write hit after hit, but knew nothing about how to make music videos. So when MTV popped up, he took it as a big, but fun challenge.

Mr. G tells before MTV it was dry. The videos fit Roxette perfectly. They were young and interested in the video format. They thought it was an extension of their pop language. Per thinks it was cool to make videos e.g. to The Look and Dressed For Success, which they made at the same time in New York. He says it was awesome to work together with stylists and choreographers, so you could make more of your song. You quickly realized that you have to have a good video and so it quite quickly escalated the budget. If you are international, you have to work with an international budget and it was extremely lot of money they invested in music videos. Mr. G thinks that big part of their success is due to their cool videos, e.g. Fading Like A Flower in Stockholm City Hall or Listen To Your Heart on Öland. Per laughs and tells that everyone in the US thought that they built the ruins for the video’s sake. Actually, Marie was most often the front figure and Per rather had to strike tough poses and ”power chords”. It was fun, they loved making videos.

Jonas Åkerlund also talks on the program from 1:03:39, mainly about videos in general and the contradictions in the briefs of record labels for doing something cool and shocking that one could have never seen before, but at the same time taking care of not going to an extreme when a video can be censored, because then no one will see it. He says videos became fun again when YouTube appeared.

You can already watch Save Tonight – svenska hits från videoeran on SVT Play (if you are in Sweden) or watch it on SVT1 at 20:00 CET tonight.

Stills are from the program.