Roxette

Joyride turns 30! Roxette celebrates classic Swedish album!

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Now on Sunday, 28th March, it’s 30 years since Roxette released their third album “Joyride”, the follow-up to the band’s spectacular global breakthrough with the album “Look Sharp!” 1989.

The three US No.1’s “The Look”, “Listen To Your Heart” and “It Must Have Been Love” and other big hits such as “Dressed For Success” and “Dangerous” had transformed a local Swedish act into an international musical phenomenon in the 90’s.

“Joyride” was the album that was supposed to cement the unlikely success of Marie Fredriksson and Per Gessle. Many artists would have probably failed under the pressure of all expectations, but Roxette delivered. Or as Per Gessle remembers:

Björn Ulveaus once said that ABBA felt right on target when they did ‘Mamma Mia’. They had had many hits, everyone was waiting for a new album – but despite the pressure, they could easily deliver. And that’s exactly how I felt about Joyride. I came home one day and saw a note from my wife Åsa, which said: ‘Hej, din tok – jag älskar dig’. I took the guitar, changed it to ‘Hello, you fool, I love you’ and wrote the song. I knew right away that it was going to be a hit. All the parts matched. With the song ‘Joyride’, the whole record was in the can.

The world, however, was hardly on a joyride when the album was released. On the contrary. At the same time as the United States launched Operation “Desert Storm” in Kuwait, releasing an album called “Joyride” and flying around the world on promotional trips didn’t feel like an optimal timing.

But in the spring of 1991, most things went Roxette’s way. The title track soon rushed up the charts and became the band’s fourth US No.1 – an almost impregnable record for a Swedish artist even today –  while single hits such as “Fading Like A Flower”, “Spending My Time” and “Church Of Your Heart” were waiting for their turn. Soon the album sold eleven million copies in total.

Per says:

One of the main reasons why Roxette – and not least our biggest album ‘Joyride’ – became such a colossal success is of course that Marie’s singing was second to none. She was able to make great works of my songs and the album contains several of her tops. In addition to the big hits, there are, for example, ‘Perfect Day’, ‘Hotblooded’, ‘(Do You Get) Excited?’ and not least ‘Watercolours In The Rain’, a song that Marie had written wonderful music to the lyric I already had lying around and it turned out to fit perfectly.

The “Joyride” anniversary is celebrated this autumn with a 4-LP vinyl box, as well as a 3-CD set, which in addition to the original album will contain lots of unreleased or hard to find materials that paints a larger picture of a piece of Swedish music history.

Read the original Swedish press release HERE.

STIM interview with Roxette manager Marie Dimberg

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As we informed you about it in October, Marie Dimberg was awarded the Swedish Government’s Honorary award for a lifetime achievement of Music Export. Now STIM (Swedish Performing Rights Society) did an interview with Marie, founder of Dimberg Jernberg Management, who besides Roxette, Per Gessle and Gyllene Tider represents several other great Swedish artists.

STIM’s first question to Marie was how she started working with music. Marie tells she has always been interested in music, but when she moved back to Sweden in 1982 after a period in Brighton (where the music scene flourished before), a lot started to happen with Swedish music. She went to a lot of concerts, hung out at the Ritz and bought records at Gamla stan’s record store. Music became a lifestyle and something she wanted to work with. She says her first job in the industry was as CEO secretary for Rolf Nygren at EMI. A year later, she was promoted to PR manager for Swedish and international artists and she started working with, among others, Per Gessle, Marie Fredriksson, Ulf Lundell, Jakob Hellman, Eldkvarn, Wilmer X. On the international side, she worked with artists like David Bowie, Tina Turner, Queen, Diana Ross and Paul McCartney and eventually Blur, Radiohead, Pet Shop Boys and many more.

STIM is curious why Marie moved to London 10 years later. Marie tells it was because of Roxette’s big breakthrough. She was assigned as Vice President International at EMI in London. She went to a lot of trainings and they sent her there to work on Parlophone and Capitol, which meant that she didn’t work with Roxette during that time. When Marie returned to EMI in Sweden, she became marketing director and had 22 people who reported to her, but this way she got further away from the artists.

When Marie came back to Sweden, she started her own management. She wanted to get closer to the music again and her experience from London made her dare. There were hardly any managements in Sweden during that period (1997). Roxette and Peter Jöback were the first ones she signed.

STIM asks Marie what she thinks has contributed to the fact that she has been working with both Roxette and Peter Jöback for so long. Marie thinks it’s because they have more or less grown up in the industry together. Her job has always been like a lifestyle for her that she prioritized. You either grow apart or you grow together, as in all relationships, Marie adds. Being an artist is the world’s loneliest job and therefore you need someone who stands there and applauds when things are going well and is there when things are going badly. In addition, you learn a lot from each other.

STIM is curious about what the biggest difference is between working in the music industry now vs. 20-30 years ago. Marie tells it’s easier to make music today because the technology has developed so much, but at the same time it’s harder to break through because so much music is made. There are greater opportunities for exposure today, but in the past it was easier to break through because the channels were fewer. At that time they toured to promote their record because they sold so many records, today it is the other way around. Today you release music so that you can tour.

STIM asks Marie what makes her a good manager. Ms. Dimberg says she is steady, extremely loyal and takes care of good communication. She thinks it’s important to be able to communicate with and to an artist. You have to be a team when you work together and have both long-term and short-term goals. There will always be steps along the way that you will like differently, but the artist’s vision should always be first. Marie Dimberg will never forget a moment when once Marie Fredriksson left the stage after a gig and Ms. Dimberg burst out in “How good it was! But…” and then Marie F. interrupted Marie D. and said: “You never say BUT immediately when someone leaves the stage.” Since then, Marie D. never gives criticism immediately after someone has performed, but then they have to talk through it later.

STIM asks if their is any magic formula for an artist break-through. Marie usually says that it’s the four T’s [in Swedish all words start with T /PP] – luck, timing, talent and teamwork. It’s very difficult to break through and have a hit, but it’s almost even harder to follow up and create more hits.

STIM is curious about what has been the most instructive period of Marie’s career so far. Ms. Dimberg says she was trained at EMI and the climate there was very good. It was made clear very early that they worked for the artists and not for themselves. Kjell Andersson (EMI) used to say that you must prove that you deserve to have an opinion. Marie thinks it’s a very good saying because many people just say things out without thinking them through.

If Marie had to do something differently in her career, she would have been paid more and insisted more in certain situations. The latter requires that you pursue a case and not fight for that matter: “be confident, not cocky”, that’s a big difference, Marie says.

Regarding future happenings at Dimberg Jernberg Management, Marie tells STIM that they make plans, but they are flexible due to the current situation. Ana Diaz is their latest signing, Molly Hammar just released a smash hit, “Douchebag”, Per Gessle is in the studio and recording in English right now, their Danish pop prince, Christopher comes with hit after hit, Peter Jöback turns 50 this year and they will celebrate it in every possible way. Loney Dear has just released “Trifles”, which Marie thinks is fantastic and his album will be out on 26th March.

Roxette’s four US No.1s at Don’t Stop The Music gala on TV4

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There was a 2-hour-long live music gala on TV4 tonight, Don’t Stop The Music. The evening was arranged by the Swedish Music Foundation, which works to support everyone in the music industry who has been affected by the pandemic in various ways.

Among other artists, Peter Jöback, Tomas Ledin, Zara Larsson, Lars Winnerbäck and First Aid Kit performed at the fundraising gala.

Such an event in Sweden can’t happen without at least covering Roxette. This time it was 4 great Swedish ladies who performed Roxette’s four US No.1 hits in a medley. It started with Janice and Listen To Your Heart that turned into Frida Öhrn’s interpretation of The Look. Then came Mariette with Joyride and Loreen closed the medley with It Must Have Been Love. Click HERE to see their performance. Before the medley, there was an intro talk about Swedish US No. 1 successes. Four of the seven No.1s were Roxette songs.

Dea Norberg was at the gala too and she provided backing vocals. She was also interviewed by TV4. She is a singer and backing vocalist and she has been touring for 25 years. She tells the music industry is in a difficult situation during this time. Dea says she wants to feel that she can contribute to the society with the skills she has. She hopes and believes that all on stage and backstage will survive this tough period. She represents thousands of those who we don’t see, but who created what we see.

HERE you can watch the complete program.

Stills are from the gala.

Per Gessle to release Late Night Concert

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This year’s surprise of Per Gessle on his birthday is that he releases his unplugged Late Night Concert recorded at Cirkus in Stockholm on 19th November 2020 without an audience, broadcast on TV4 on 16th December 2020. Besides being available digitally from 15th January on YouTube and all streaming sites, it will get a physical release too. Available on CD from 29th January and on vinyl from 12th March.

Tracklist

  1. På promenad genom stan
  2. Tycker om när du tar på mig
  3. Listen To Your Heart
  4. Småstadsprat
  5. Honung och guld
  6. I din hand
  7. Segla på ett moln
  8. It Must Have Been Love (Christmas For The Broken Hearted)
  9. Ömhet

So it includes all 9 songs played, but the order of them is different to the order in which we could see the beautiful performance on TV4.

Listen to the album on digital platforms from Friday and pre-order your physical copies HERE!

Fab news! It’s really worth a release to be able to enjoy this concert anytime we want to!

A very happy birthday to Per!

Q&A with Per Gessle in Classic Pop magazine

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In the Jan/Feb 2021 issue of Classic Pop magazine (UK) there is a Q&A with Per Gessle about Roxette’s Bag Of Trix release.

Steve O’Brien asks Per to tell how this boxset came into existence. Mr. G tells he was looking around for live stuff and found so much material that he had forgotten about. There are a couple of leftover tracks from the Good Karma album that were never finished. He explains that during the recordings Marie had good days and bad days, so as soon as they had enough material for an album, they just stopped. Then he found songs from their Abbey Road session from the 90’s and some old demos too. Per explains there was a lot of material that had got lost (e.g. bonus tracks on CD singles) when they moved from CD into streaming.

Steve is curious how the name Bag Of Trix came about. Mr. G tells he has a list of titles and phrases in his computer and those could be song titles or album titles. When this compilation came into sight he started thinking and he thought of Bag Of Tricks.

Then I changed the ’Tricks’ to ’Trix’ so it reminds you of Roxette. It’s the marketing guy in me, I suppose.

Steve asks Per about the process, how he found all these songs. Mr. G tells he has a big archive of cassettes, CDs, CD-Rs and DAT tapes, all going back to the 70’s. Over the past 10 years he’s been transferring everything to his computer.

Only the other day, I found five cassettes that I’d forgotten about, from the early 80’s before Roxette. I wish I was more organized, though – I’m a seven out of 10.

Steve wants to know if Per rediscovered any songs that he wished, in retrospect, that they had included on an album. Per says on every album they had 8-10 leftovers, because they always had so much material. He thinks most of the time they made the right choices.

There are a couple of tracks off every album which I don’t really rate, like ’Physical Fascination’ off ’Joyride’, I think that’s a crap song.

Steve asks which songs from Bag Of Trix Per is most excited about sharing with fans. Mr. G thinks the live version of Wish I Could Fly is great and the Tom Lord-Alge mix of Soul Deep is really good, too.

Regarding what to include and what not to include, Per tells Classic Pop magazine that the original idea was to see if they can make one album with leftovers and then it just grew. Then someone reminded him about the Spanish tracks and that they weren’t available anymore, so it just went on and on.

To Steve’s question about how it felt revisiting the songs Mr. G replied that it was a very positive thing. He remembers Roxette very fondly, they had an amazing journey together.

It’s terrible when I think about Marie, she was only 44 years old when she got ill. But I listen to it and it’s all coming back. I just love to hear her voice still.

Per tells he is currently releasing a Swedish acoustic album [so the interview must have been done end of October / beginning of November 2020 /PP] and he is also writing a new album in English.

I’ve recorded eight tracks for that so far. Hopefully, that’ll be done by next spring. And one of these years, I’ll go out and do another tour. I miss touring.

The magazine published a Bag Of Trix review as well which is rather based on comparing this release to The RoxBox (Roxette 86-06). One sentence I had to laugh at: ”It’s hard to criticise the motives behind Bag Of Trix, as the collector gene means we all want every cough and spit from the vaults.” Haha. So true. The coughs and spits on those later found five cassettes would just be perfect for a next release from the vaults.