Part of Per Gessle’s unique collection of Ferraris to go on display at Hotel Tylösand

On Monday, 1st May, The Front House opens at Hotel Tylösand, Halmstad, Sweden. The new hotel building is a real gem with 39 new rooms designed by Åsa Gessle, an exhibition hall with Per and Åsa Gessle’s unique collection of Ferrari cars and the top-equipped Ronnie Peterson conference room.

It is the architect firm Fredblad in Halmstad that has designed The Front House, whose whitewashed five-storey facade becomes a natural extension of the existing hotel building. All rooms and the conference room have been designed by Åsa Gessle with MTA Bygg & Anläggning as main contractor.


The 39 new double rooms in The Front House are in the warm and gentle colours you can see out among Tylösand’s beach, sand and dunes during the summer months.


On the ground floor of The Front House, unique experiences are offered to anyone with the slightest interest in exclusive cars. Here there will be a permanent exhibition with parts of Per and Åsa Gessle’s unique car collection, in most cases Ferrari cars that are produced in extremely limited numbers.

Per says:

My interest in cars started when I was little and saw the pictures of John Lennon’s psychedelic painted Rolls-Royce. Talk about inspiration – you wanted one like that. But right then I had to settle for collecting Corgi Toys cars and building the Scalextric car track with my big brother Bengt.

It was the Ferrari Dino that got me sold on Ferrari cars. Tony Curtis drove a red Dino in “The Persuaders” and on the inner sleeve of George Harrison’s “Living In The Material World” album you see all the musicians having a picnic in his garden and in the background there is a brown Dino. It was something to fantasize about for a teenager in Vilshärad.


The 60 square meter conference room in The Front House has been named the Ronnie Peterson Lounge and is decorated as a tribute to the legendary Swedish racing star. The venue is technically top-equipped and intended for groups of up to 20 people.

Hotel Tylösand CEO Elisabeth Haglund says:

Hotel Tylösand has long been one of Sweden’s most booked conference hotels and The Front House reinforces our offer in a very inspiring way. It gives us further opportunities to continue developing and offer our guests an even more distinctive and rewarding stay with us.

Press release in Swedish HERE.