Roxette are lending their voices to a radio campaign in support of Childhood’s global commitment to prevent abuse and exploitation of children. The 30-second spots are airing across numerous SIRIUS XM radio channels. The campaign will be launched today in New York City by Queen Silvia of Sweden.
Among the participants: Music icons Frida and Bjorn Ulvaeus from ABBA, and Per Gessle and Marie Fredriksson from Roxette; award-winning director Lasse Hallstrom; internationally acclaimed actresses Lena Olin and Isabella Rossellini; Henrik Lundqvist, All-Star goalie for the NHL’s New York Rangers; world-renowned chef Marcus Samuelsson, chef/owner of New York City’s forthcoming Red Rooster Harlem and winner of Top Chef Masters and professional golfer Jesper Parnevik.
“World Childhood Foundation” is dedicated to serving the most vulnerable children worldwide, especially those who are victims of sexual abuse and exploitation. Special attention is given to girls and young mothers. Since its inception, Childhood has granted almost 50 million US dollars to more than 500 projects worldwide, and currently supports over 115 programs in 16 countries including Belarus, Brazil, Estonia, Cambodia, China, Latvia, Lithuania, Moldova, Poland, Russia, Sweden, South Africa, Thailand, Germany, Ukraine and the United States.
Update, October 28: Listen to Roxette’s spot as MP3!
Thanks to AbominableSnowman for the link.