Guess what! While celebrating the 30th anniversary of Joyride, Roxette enters a new social media network and a new profile is now added to the already wide portfolio of pages where you can stalk Roxette and Per Gessle. Haha. So that’s what Warner Music Sweden has been preparing for during the past month. A TikTok account for Roxette!
TikTok is a social media platform for creating, sharing and discovering short videos. Take it from a marketer, nowadays it’s the most popular social media platform, because the content there is exciting, highly entertaining and there is always something for everyone. The algorithm TikTok is using is fantastic, always finding you with the content most relevant to you, so you feel it’s really personalized just for you. No brand or artist can avoid using TikTok to expand their fan base these days. I’m really happy that now we can find Roxette there too, because there are 1 billion monthly active users worldwide and the main users of this platform are from generation Z. Great chance to reach and engage them with Roxette’s timeless music! At the same time, there is a high ratio of those who are bored with Facebook, Twitter and Instagram and moved on to TikTok, so now they can be reached there too.
Beware! Once you start using TikTok you won’t be able to stop watching the endless stream of short vids. And if you are the creator type, you’ll find the easiest ways to create your own original videos by the help of the great tools built in the app. And who knows, maybe a duet with Per Gessle is also written in your future! Haha.
Click HERE and follow Roxette (@roxetteofficial) on TikTok! Enjoy the already available short vids with Per! We all look forward to some more, don’t we?
Stills are from the videos.
Update on 30th November 2021:
According to TikTok’s press release, all music from Roxette is available for use in content on the platform, which has been appreciated by users from all over the world. The song “It Must Have Been Love” has so far been used in over 220,000 TikTok videos.
It feels amazing that Roxette’s music is so popular on TikTok. Many people turn to TikTok to express themselves creatively and discover new things, so I’m so incredibly happy that Roxette has been adopted by so many in this way. It feels really fun to be part of the community now and be able to spread Roxette’s history and music to more music lovers.