Roxette on TikTok!

Guess what! While celebrating the 30th anniversary of Joyride, Roxette enters a new social media network and a new profile is now added to the already wide portfolio of pages where you can stalk Roxette and Per Gessle. Haha. So that’s what Warner Music Sweden has been preparing for during the past month. A TikTok account for Roxette!

TikTok is a social media platform for creating, sharing and discovering short videos. Take it from a marketer, nowadays it’s the most popular social media platform, because the content there is exciting, highly entertaining and there is always something for everyone. The algorithm TikTok is using is fantastic, always finding you with the content most relevant to you, so you feel it’s really personalized just for you. No brand or artist can avoid using TikTok to expand their fan base these days. I’m really happy that now we can find Roxette there too, because there are 1 billion monthly active users worldwide and the main users of this platform are from generation Z. Great chance to reach and engage them with Roxette’s timeless music! At the same time, there is a high ratio of those who are bored with Facebook, Twitter and Instagram and moved on to TikTok, so now they can be reached there too.

Beware! Once you start using TikTok you won’t be able to stop watching the endless stream of short vids. And if you are the creator type, you’ll find the easiest ways to create your own original videos by the help of the great tools built in the app. And who knows, maybe a duet with Per Gessle is also written in your future! Haha.

Click HERE and follow Roxette (@roxetteofficial) on TikTok! Enjoy the already available short vids with Per! We all look forward to some more, don’t we?

Stills are from the videos.

Update on 30th November 2021:

According to TikTok’s press release, all music from Roxette is available for use in content on the platform, which has been appreciated by users from all over the world. The song “It Must Have Been Love” has so far been used in over 220,000 TikTok videos.

Per says:
It feels amazing that Roxette’s music is so popular on TikTok. Many people turn to TikTok to express themselves creatively and discover new things, so I’m so incredibly happy that Roxette has been adopted by so many in this way. It feels really fun to be part of the community now and be able to spread Roxette’s history and music to more music lovers.
On Roxette’s TikTok account, Per Gessle will, among other things, share exclusive video material, dig into both the huge song treasure and the archive for stage clothes and other curiosities. Users around the world will be able to see and hear stories and personal anecdotes that have never been shared before.

Per Gessle in radio documentary about Jonas Åkerlund

Swedish Radio P3 did a radio documentary about Jonas Åkerlund’s career. They interviewed Jonas about his collaborations with tons of world famous artists, the music videos he directed, his black metal band, Bathory, his dyslexia he struggled with and also about his movies. Besides his wife, Bea Åkerlund, Jan Gradvall and Per Sinding Larsen, Per Gessle was also interviewed for the docu.

The Roxette-related part starts with Jonas’ collaboration with Marie Fredriksson at 17:21. It’s Marie talking in the Den ständiga resan docu. Jonas tells that during Den ständiga resan project in 1992 Marie and he became good friends which was easy with Marie, because she was so kind and friendly towards everyone, including Jonas who says he was a nobody back then. He is thankful to Marie that he got the job and that led to so many others. It was that half-hour-long documentary and the videos to the album that Per Gessle saw. Then Jonas began to work with Roxette and that was his break-through.

The first collaboration with Roxette was the video for Fingertips ’93. Jonas thinks it’s a good song. Marie was pregnant and she didn’t want it to be visible, so the clothes she was wearing were hiding it. Jonas was working together with Roxette for 25 years. In 2016 they released Roxette Diaries, a documentary made of home videos recorded by Per and Åsa in the 80’s and 90’s during tours and recordings.

Per tells Jonas is an amazingly creative explosion all over. They became very close friends, both are music nerds. Their style is very different, but both of them are workaholic and dedicated to their own job. Mr. G tells every recording occasion with Jonas was an adventure, because anything could happen. Per thinks Jonas is quite organized in a way, but he is also very spontaneous. If a new idea comes up, he is testing it.

According to Per, Jonas’ best videos are like a very good pop song that is interesting in its whole length, no matter if it’s 3 or 4 minutes long. Jonas is very talented in building up a video that you want to watch again. Per feels it’s the same how he works with his pop songs, to make it interesting and catch the attention. That’s what Jonas is doing both when he is filming and cutting.

Per Gessle appears at the end of the docu again (at 1:24:53) telling Jonas will go down in history as one of the greatest music video directors not only because he has been working with many of the greatest artists, but also because his style is so unique and innovative. Mr. G says he is superproud to have been working with Jonas.

During the documentary, you can hear Small Apartments soundtrack several times and of course, part of Marie’s DSR docu and songs, as well as parts of Roxette songs.

Jonas photo by Allis Nettréus/TT/SR, Marie and Per stills are from Fingertips ’93 video

Roxette – “It Must Have Been Love” played 6 million times on US radio

BMI proudly honoured the top UK and European songwriters, composers and music publishers of the most-performed songs of the previous year at the 2021 BMI London Awards. Among others, honourees for Million-Air Awards were announced as well. As BMI states, they recognize and celebrate these accomplished songwriters whose classic standards have literally been played millions and millions of times in the U.S.

Listen To Your Heart celebrated its 6-Million-Air Award a year ago, now it’s It Must Have Been Love’s turn! American radios played it 6 million times! If it was constantly played, it would mean almost 50 years! Pure awesomeness!

Roxette reached their 3rd No. 1 on the Billboard Hot 100 with IMHBL on 16th June 1990 and stayed on top of the chart for 2 weeks. In 2000 Per received the award from BMI for this song being played over 3 million times on American radio, for 4 million he got the award in 2005 and for 5 million plays in 2014.

And hey, it started out as a Christmas song that found its way to hot-hot Hollywood! At least 6 million thanks to Per Gessle for writing this most amazing ballad and to Marie Fredriksson for adding her wonderful vocals and turning it into Roxette’s signature song! Big congrats! Big! Huge!

Roxette – Joyride 30th anniversary release

The Joyride 30th anniversary box with the whole story, demos and previously unreleased material will be released on 26th November.

Already tomorrow, 8th October, the single Small Talk will be released with two previously unreleased versions of Small Talk and Hotblooded.

This year marks 30 years since Roxette released her third album Joyride, which followed up the band’s record global breakthrough with the album Look Sharp! in 1989.

Roxette had in record time turned into a global hit phenomenon thanks to the three US hits The Look, Listen To Your Heart, It Must Have Been Love and other big hits such as Dressed For Success and Dangerous.

Joyride was the album that was supposed to cement the unlikely successes of Marie Fredriksson and Per Gessle. Which indeed it did. The album not only became Roxette’s bestseller, the title track zoomed all the way up to the top of the US charts on 1st May 1991 – giving Roxette their fourth US No.1. Thus, the group set a record that no Scandinavian group or artist has managed to surpass.

Massive box with unique material

The Joyride anniversary is celebrated with a vinyl box consisting of 4 LPs and a 3-CD box, which in addition to the original edition contains lots of unreleased or hard-to-get material that paints a larger picture of a piece of Swedish music history: demos, alternative versions and leftovers.

In addition, a richly illustrated 32-page booklet is included, which in text and with unique images from Roxette’s archive tells the story of how a classic Swedish pop album came to be.

Twelve previously unreleased songs

Twelve of the songs are previously unreleased, including the first recording of Hotblooded, which for a while was intended as the album’s opening song before Joyride pushed it to second place. Interestingly enough, there are also two Gyllene Tider songs here, which in January 1990 were candidates to end up on the upcoming Roxette record.

Per Gessle remembers:

It’s about “Run Run Run” and “Another Place, Another Time”, which Gyllene released on our English album “The Heartland Café” in 1984. And when I was looking for material for the new album in the autumn of 1989, I got hooked on these two. We made new and more “Roxified” demo versions of them – and especially, “Run Run Run” I think could have been a very strong one.

However, the recordings were shelved – in the Rox HQ there was a small but strong taboo against Roxette and Gyllene Tider being mixed together, so therefore they have been collecting dust in the archive. Until now.

Candy for all Roxette fans

Other 1990 demos that can now be heard for the first time are Small Talk, Church Of Your Heart, Physical Fascination, Things Will Never Be The Same, I Remember You and especially the upcoming single B-side The Sweet Hello, The Sad Goodbye – one of the strongest songs that never managed to take a place on the album, later a big favourite among many Roxette fans and recorded by several other artists, including American singer Laura Branigan.

Sweet Thing is also one of many candidates which never managed to elbow its way onto the Joyride album, but which now sees the light of day for the first time.

In addition to the LP box with four vinyl albums, the original album is also released for the first time with a gatefold cover and pressed in marbled or black vinyl.

Joyride 30th Anniversary Edition tracklists

4LP box

LP #1 

A
1 Joyride
2 Hotblooded
3 Fading Like A Flower (Every Time You Leave)
4 Knockin’ On Every Door
5 Spending My Time
6 Watercolours In The Rain

B
1 The Big L.
2 (Do You Get) Excited?
3 Small Talk
4 Physical Fascination
5 Things Will Never Be The Same
6 Perfect Day

LP #2 

A
1 Soul Deep
2 I Remember You
3 Church Of Your Heart
4 The Sweet Hello, The Sad Goodbye
5 Fading Like A Flower (US single version, Humberto Gatica mix)*

B
1 Joyride (US single version, Brian Malouf mix)
2 Soul Deep (Tom Lord-Alge mix)
3 Church Of Your Heart (US adult contemporary mix)*
4 Hotblooded (Live Sydney Dec 1991)
5 Fading Like A Flower (Every Time You Leave) (Live Sydney Dec 1991)

LP #3 

A
1 Joyride (T&A Demo – May 23, 1990)
2 Hotblooded (T&A Demo – Jan 23, 1990)*
3 Fading Like A Flower (T&A Demo – Aug 31, 1990)
4 Knockin’ On Every Door (T&A Demo – Aug 15, 1989)
5 Spending My Time (T&A Demo – May 24, 1990)
6 I Remember You (T&A Demo – Apr 1, 1990)
7 Watercolours In The Rain (T&A Demo – Jan 24, 1990)

B
1 The Big L. (T&A Demo – Apr 1, 1990)
2 (Do You Get) Excited? (T&A Demo – Aug 19, 1989)
3 Small Talk (T&A Demo – aug 30, 1990)*
4 Church Of Your Heart (T&A Demo – Jan 8, 1990) *
5 Physical Fascination (T&A Demo – Jan 3, 1990)*
6 Things Will Never Be The Same (T&A Demo – Jun 17, 1989)
7 Perfect Day (T&A Demo – Aug 23, 1990)

LP #4 

A
1 Sweet Thing (T&A Demo – Oct 28, 1990)*
2 Seduce Me (T&A Demo – Aug 22, 1990)
3 Run Run Run (T&A Demo – Jan 10, 1990)*
4 Things Will Never Be The Same (T&A Demo – Sep 17, 1989)*
5 Love Spins (T&A Demo – Jan 3, 1990)
6 Come Back (Before You Leave) (T&A Demo – Apr 8, 1990)
7 The Sweet Hello, The Sad Goodbye (T&A Demo – Mar 16, 1990)*

B
1 Hotblooded (T&A Demo – Dec 13, 1990)
2 Things Will Never Be The Same (T&A Demo – Dec 13, 1990)
3 Another Place, Another Time (T&A Demo – Jan 11, 1990)*
4 I Remember You (T&A Demo – Mar 15, 1990)*
5 Queen Of Rain (T&A Demo – Jan 2, 1990
6 The Big L. (T&A Demo – Mar 29, 1990)
7 Joyrider (T&A Demo – May 22, 1990)

*Previously unreleased

CD and Digtial tracklists

CD1

  1. Joyride
  2. Hotblooded
  3. Fading Like A Flower (Every Time You Leave)
  4. Knockin’ On Every Door
  5. Spending My Time
  6. I Remember You
  7. Watercolours In The Rain
  8. The Big L.
  9. Soul Deep
  10. (Do You Get) Excited?
  11. Church Of Your Heart
  12. Small Talk
  13. Physical Fascination
  14. Things Will Never Be The Same
  15. Perfect Day
  16. The Sweet Hello, The Sad Goodbye
  17. Joyride (US Single version, Brian Malouf mix)
  18. Fading Like A Flower (US Single version, Humberto Gatica mix)*
  19. Soul Deep (Tom Lord-Alge mix)
  20. Church Of Your Heart (US adult contemporary mix)*

CD2

  1. Joyride (T&A Demo – May 23, 1990)
  2. Hotblooded (T&A Demo – Jan 23, 1990)*
  3. Fading Like A Flower (T&A Demo – Aug 31, 1990)
  4. Knockin’ On Every Door (T&A Demo – Aug 15, 1989)
  5. Spending My Time (T&A Demo – May 24, 1990)
  6. I Remember You (T&A Demo – Apr 1, 1990)
  7. Watercolours In The Rain (T&A Demo – Jan 24, 1990)
  8. The Big L. (T&A Demo – Apr 1, 1990)
  9. (Do You Get) Excited? (T&A Demo – Aug 19, 1989)
  10. Small Talk (T&A Demo – Aug 30, 1990)*
  11. Church Of Your Heart (T&A Demo – Jan 8, 1990) *
  12. Physical Fascination (T&A Demo – Jan 3, 1990)*
  13. Things Will Never Be The Same (T&A Demo – Jun 17, 1989)
  14. Perfect Day (T&A Demo – Aug 23, 1990)

CD3

  1. Sweet Thing (T&A Demo – Oct 28, 1990)*
  2. Seduce Me (T&A Demo – Aug 22, 1990)
  3. Run Run Run (T&A Demo – Jan 10, 1990)*
  4. Things Will Never Be The Same (T&A Demo – Sep 17, 1989)*
  5. Love Spins (T&A Demo – Jan 3, 1990)
  6. Come Back (Before You Leave) (T&A Demo – Apr 8, 1990)
  7. The Sweet Hello, The Sad Goodbye (T&A Demo – Mar 16, 1990)*
  8. Hotblooded (T&A Demo – Dec 13, 1990)
  9. Things Will Never Be The Same (T&A Demo – Dec 13, 1990)
  10. Another Place, Another Time (T&A Demo – Jan 11, 1990)*
  11. I Remember You (T&A Demo – Mar 15, 1990)*
  12. Queen Of Rain (T&A Demo – Jan 2, 1990
  13. The Big L. (T&A Demo – Mar 29, 1990)
  14. Joyrider (T&A Demo – May 22, 1990)
  15. Hotblooded (Live Sydney Dec 1991)
  16. Fading Like A Flower (Every Time You Leave) (Live Sydney Dec 1991)

*Previously unreleased

Listening links to the Small Talk single (released on 8th October): Spotify, Apple Music, YouTube (1; 2), Deezer.

Per says:

The “Small Talk”-demo was made by MP and me at the old Tits&Ass Studio on August 30, 1990. It was written two days earlier. “Hotblooded” was recorded by Marie, MP and me the day after Marie and I wrote it in my tiny penthouse apartment in Halmstad in January 1990.

You can already pre-order all the Joyride 30th anniversary goodies that will be released on 26th November (black vinyl, marbled vinyl, 4LP box, 3CD set) on Bengans, Ginza and other well-known places, as well as in your local record stores / online record shops.

Click for the PRESS RELEASE in Swedish.

Promo video can be found HERE!

 

Per Gessle and Roxette in Save Tonight – Swedish hits from the video era

Save Tonight – svenska hits från videoeran (Save Tonight – Swedish hits from the video era) is a music program on SVT. It is produced by the people behind En kväll för Marie Fredriksson, På spåret, Det svenska popundret and Hitlåtens historia, so there is a guarantee for a high quality series. Tonight, 25th September 2021 it’s the premiere of the program and it’s planned to be an annual TV show.

The essence of the program is to pay homage to great musical eras from the last century with live music, interviews and features. It’s the 40th anniversary of MTV music channel broadcasting its first program in 1981, when a new window was opened to the world for people interested in music.

A number of great artists cooperated in Save Tonight – svenska hits från videoeran, Per Gessle is one of them. There is a short interview with Mr. G about Roxette’s videos. This part starts at 46:41 and lasts till 49:29.

Program leader Josefine Jinder tells Per Gessle knew how to write hit after hit, but knew nothing about how to make music videos. So when MTV popped up, he took it as a big, but fun challenge.

Mr. G tells before MTV it was dry. The videos fit Roxette perfectly. They were young and interested in the video format. They thought it was an extension of their pop language. Per thinks it was cool to make videos e.g. to The Look and Dressed For Success, which they made at the same time in New York. He says it was awesome to work together with stylists and choreographers, so you could make more of your song. You quickly realized that you have to have a good video and so it quite quickly escalated the budget. If you are international, you have to work with an international budget and it was extremely lot of money they invested in music videos. Mr. G thinks that big part of their success is due to their cool videos, e.g. Fading Like A Flower in Stockholm City Hall or Listen To Your Heart on Öland. Per laughs and tells that everyone in the US thought that they built the ruins for the video’s sake. Actually, Marie was most often the front figure and Per rather had to strike tough poses and ”power chords”. It was fun, they loved making videos.

Jonas Åkerlund also talks on the program from 1:03:39, mainly about videos in general and the contradictions in the briefs of record labels for doing something cool and shocking that one could have never seen before, but at the same time taking care of not going to an extreme when a video can be censored, because then no one will see it. He says videos became fun again when YouTube appeared.

You can already watch Save Tonight – svenska hits från videoeran on SVT Play (if you are in Sweden) or watch it on SVT1 at 20:00 CET tonight.

Stills are from the program.