The Per Gessle Selection – ad page on Expressen

The Per Gessle Selection gets a very nice promotion on Expressen’s website. The ad page consists of 5 PR articles about Per’s wines in Swedish.

One article is about Sommartider rosé, the unbeatable picnic wine. About rosé wines Per says they fit as soon as it is a bit warm outside. He himself drinks it throughout the year, even in winter if he finds himself in a warmer climate abroad. According to Per, rosé goes well with almost anything, but it must be drunk cold – always!

Another article is about Sommartider white wine which goes well with seafood. In the third article you get the recipe of Leif’s Bar & Grill’s Kingcrab pizza.

The fourth article is about how The Per Gessle Selection project started when they wanted to serve their own house wines at Hotel Tylösand and Kurt & Lisa and Furet became the first 2 items in the selection.

PG_Sommartider_launchFrom the fifth article you get to know more about Per’s relation to wines. When he turned 30, he got a box of Malartic-Lagraviere 1982 wine as a present. He says it changed his view on wines forever. In his twenties other drinks mattered. He didn’t drink too much wine at those times and it was mostly a few glasses of Le Cardinal or Blue Nun to his Pizza Hawaii. Today his name is well-known and respected in the wine industry. He really likes Bordeaux and Burgundy wines, as well as Italian wines from both Barolo and Tuscany.

The passion for good wine he shares with his wife, Åsa. Travelling around the world, they have many memorable culinary experiences together, but the biggest they had at a dinner at home. They had invited some friends to celebrate the Millennium and Per had managed to get hold of two half bottles of Chateau d’Yqem from 1900. They served it before midnight and he says it was a memory for life.

According to Per, a wine cellar is not really necessary. The main thing is that the temperature is fairly constant and that the bottle is not exposed to strong sunlight. All in all, wines are not as complicated as many people think. It is actually about one thing: to find and follow your taste; he says.

Great promotion!

 

Gessle wines are the 3rd best selling celebrity wines

Photo is from TPGS Facebook page
Photo is from TPGS Facebook page

All wines in The Per Gessle Selection – Kurt & Lisa and Furet launched in October 2012, Sommartider in April 2013 – were warmly welcomed on the wine market.

2013 was a perfect year for the Gyllene Tider comeback and launching Sommartider wines. Sommartider became a quite evident component of tons of picnic baskets during the tour in Sweden.

At the same time, all TPGS wines were travelling the world, since many fans brought some bottles / boxes with themselves home after the tour. If you’ve been checking the Facebook page of Per’s wines, you could see that many bottles and boxes were opened already during summer, but lots of fans were waiting patiently to open them on special days, like a birthday or at Xmas.

 

 

 

As the blog ”Ett eko av mat och vin” informs, according to Systembolaget’s sales in liters in 2013, Mr G’s wines are the 3rd best selling celebrity wines. Here is the complete list:

 

 

Celebrity Sales 2013 (litre)
Per Morberg 1479283
Tina Nordström 114812
Per Gessle 111134
Petter 88312
Bo Hagström 85658
Elvis Presley 68528
Motörhead 59088
Bengt Frithiofsson 56832
KISS 54688
Maria Montazami 45272
Ernst Kirchsteiger 32747
Lasse Stafanz 16968
Richard Juhlin 7442
Tomas Ledin 3737
Robert Gustafsson 2650
Slayer 2276
Lill-Babs 2162
Rolling Stones 2019
Sweden Rock 2000
Ernie Els 1816
Ulf Wagner 1604
Carl Jan Granqvist 1418
Kent 1344
Leif Mannerström 1331
David Bowie 749
Rocky 745
Hammerfall 696
Nils Liedholm 469
Francis Ford Coppola 442
Glenn Strömberg 429
Coldplay 367
Penélope Cruz 237
Erik Lallerstedt 180
Marilyn Monroe 134
Plura 22
Markus Aujalay 14
Ernst Billgren 5
Swedish House Maffia 2
Laila Bagge Wahlgrens 0
Total celebrity wine sales 2013: 2247607

 

So 111,134 liters of TPGS wines were sold last year. Wow! Congrats! No real surprise, but 95% of it was Sommartider rosé and white. Sommartider rosé boxed wine even made it to the Top50 rosé wines at Systembolaget, landing at the 48th place with the sales of 55,954 litres.

Elvis Presley is also selling well, but it seems that Swedes are no fan of David Bowie when it comes to his wine. Whatever. A kind of boost in TPGS sales is surely coming in February, March and April when fans are in Sweden for the Marie Fredriksson tour. Hopefully, Systembolaget is well-prepared for that in the concert cities.

Let’s see what kind of new items 2014 brings to all wine and champagne lover Gessle fans. Until then, some new short video ads like these for Sommartider wines during Vintertider would be fun, don’t you think? 😉

 

Champagne in The Per Gessle Selection

As SvD.se informs, Kurt & Lisa, Furet and Sommartider wines are just the beginning of a brilliant wine career of Per Gessle. Next project in The Per Gessle Selection is a champagne, a real blanc de blanc (champagne made from 100% Chardonnay).

New red wines are also coming soon, most probably from South Africa. You might remember that when Roxette was in South Africa in June, 2012, they visited a winery there (Rust en Vrede, Stellenbosch). So, the new red wines might come from there. We’ll see.

 

Per Gessle_by_Claes_Löfgren_Stockholm_ 2013_05_08

Photo taken at the launch of Sommartider at Eriks Gondolen, Stockholm, 8th May, 2013

From left to right: Per Gessle, Åsa Gessle, Ann Burgaz, Bengt Frithiofson

© Claes Löfgren

http://www.winepictures.com/