rosé

Per Gessle’s champagnes are out in November

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PGAs it was already announced, 3 champagnes will be added to The Per Gessle Selection this year. After launching his great red wines Kurt & Lisa and Furet, as well as the summery rosé and white Sommartider wines, Per is now launching alcohol-free white and rosé wines under the fancy name Klunk. The rosé item is available only at Hotel Tylösand this year, in Systembolaget’s assortment only in 2015; white is available at Systembolaget from 1st September, until then you can taste it at Hotel Tylösand.

Articles are continuously added to the promo page on Expressen’s website and one of the new articles shares more info about the long­-awaited champagnes that will most probably become New Year’s Eve champagnes for many Roxers. 3 items are launched as of November 2014.

 

The_ImproverThe first, The Pleaser is made from a blend of grape varieties Chardonnay and Pinot Noir. It will be available in Systembolaget’s regular assortment and will cost appr. 300 SEK.

The second, The Convincer is a red fruity rosé champagne, which will be available in Systembolaget’s ordering catalog for 349 SEK.

The third, The Improver is exclusively produced in partnership with Blanc de Blancs producer Pierre Peters. This champagne will be an extremely limited edition of 500 bottles, and will be sold primarily at Hotel Tylösand, but early birds can also order it through private imports. The price will be around 599 SEK.

Per says his aim is not making The Per Gessle Selection the biggest, but the best. What else could you expect from a PERfectionist?

I hope to be able to expand the range slowly but surely so that there are wines in even more quality and price groups in the future.

 

The Per Gessle Selection – ad page on Expressen

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The Per Gessle Selection gets a very nice promotion on Expressen’s website. The ad page consists of 5 PR articles about Per’s wines in Swedish.

One article is about Sommartider rosé, the unbeatable picnic wine. About rosé wines Per says they fit as soon as it is a bit warm outside. He himself drinks it throughout the year, even in winter if he finds himself in a warmer climate abroad. According to Per, rosé goes well with almost anything, but it must be drunk cold – always!

Another article is about Sommartider white wine which goes well with seafood. In the third article you get the recipe of Leif’s Bar & Grill’s Kingcrab pizza.

The fourth article is about how The Per Gessle Selection project started when they wanted to serve their own house wines at Hotel Tylösand and Kurt & Lisa and Furet became the first 2 items in the selection.

PG_Sommartider_launchFrom the fifth article you get to know more about Per’s relation to wines. When he turned 30, he got a box of Malartic-Lagraviere 1982 wine as a present. He says it changed his view on wines forever. In his twenties other drinks mattered. He didn’t drink too much wine at those times and it was mostly a few glasses of Le Cardinal or Blue Nun to his Pizza Hawaii. Today his name is well-known and respected in the wine industry. He really likes Bordeaux and Burgundy wines, as well as Italian wines from both Barolo and Tuscany.

The passion for good wine he shares with his wife, Åsa. Travelling around the world, they have many memorable culinary experiences together, but the biggest they had at a dinner at home. They had invited some friends to celebrate the Millennium and Per had managed to get hold of two half bottles of Chateau d’Yqem from 1900. They served it before midnight and he says it was a memory for life.

According to Per, a wine cellar is not really necessary. The main thing is that the temperature is fairly constant and that the bottle is not exposed to strong sunlight. All in all, wines are not as complicated as many people think. It is actually about one thing: to find and follow your taste; he says.

Great promotion!

 

Per Gessle’s Sommartider wines get promoted

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Vinkompassen has just shared an advertisement of Sommartider wines from The Per Gessle Selection. More than that, if you are in Sweden and you are among the first 200 who order a case of 12 bottles from the deliciously refreshing Sommartider rosé or the summery Sommartider white, you get a personal greeting from Per himself. If anyone of you is getting that personal greeting, let us know what it is – if it’s not too personal. 😉

 

httpv://www.youtube.com/watch?v=YjGldtRbB_E

The Per Gessle Selection goes social

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If you don’t have enough Roxette- or Per Gessle-related sites to follow, here you have the new Facebook page for Per’s wine selection. Knowing Mr. G, the page will surely be managed by himself. There are already some nice pictures of the wines available so far.

Sommartider_vitt_FB  Sommartider_rose_FB

 

On the side of Sommartider wine boxes you can find some summer tips from the sommarguru:

  • Titta mot himlen och blunda! (= Look at the sky and close your eyes!)
  • Skriv en sommardikt. Du kan om du vill (= Write a summer poem. You can if you want)
  • Ät några smultron så blir du glad! (= Eat some wild strawberries and you will be happy!)
  • Gå och fiska ibland! (= Go fishing sometimes!)
  • Ta hand om dina vinyl-skivor. De är dina bästa vänner! (= Take care of your vinyl records. They are your best friends!)
  • En cykelhjälm är aldrig fel! (= A bicycle helmet never comes amiss!)

 

Now only one thing is missing: someone, please, make the wines available worldwide!

 

If you’re in Sweden, you can order the newest wines here:

Sommartider vitt

Sommartider rosé