TV

Polish audience measurements: Roxette attracted the bigger audience

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Mediarun.pl reports that Polsat TV’s Warsaw New Year’s Eve Party was watched by 3,65 mln Poles with audience shares of over 30% in the 4+ group. During the midnight celebration (between 23:50 and 00:10) the audience rose to 4,27 mln people. The second channel of Polish national television TVP2 which organized the competing open-air party on the Wroclaw Old Town square – had an audience of 2,75 mln people.

🙂

Mats Udd for RunToRoxette.com: Roxette wanted to have a happy video

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RunToRoxette.com site did an interesting interview with Mats Udd, the director of the latest Roxette video for “She’s got nothing on (but the radio)” single. The interview is English and you can read it here.

Here is one of the most interesting answers Mats gave:

What is the spirit of the video for “She’s got nothing on (But The Radio)”?
I actually sent four ideas which was very different from eachother and they pick the last one and it was the most brightest idea cos they wanted a happy video. So that’s the spirit of the video, happiness but I tried to do it with a little twist. Of course, I wanted to go much deeper into weirdness but I guess that wouldn’t be true to the Roxette fans haha.