Making of the new video. La-la-la-lies.

If you read an article in today’s Aftonbladet, so forget about it. It was written there that extras for the “She’s got nothing on (but the radio)” video did not receive any money (though they agreed on those conditions) and had no food…

According to Aftonbladet and translated by welchemusic.com – the extras had been promised some food but had to content with nothing but coffee and white bread (nothing but the radio would have been better!). A spokesperson for the production company apologized explaining that “it was a difficult location, but there was heat and no more than 30 people in the room. I would like to call these people and apologize as that we did not intend them to feel this way.”

Here is the director Mats Udd’s words of truth:

Got an email yesterday that Aftonbladet was looking for extras who had felt mistreated during the making of the video. A man named Michael Garderud (he previously found a plastic in food – read more about it in Svenska Dagbladet’s article) was an extra on the Roxette video we did. He even wrote on his blog that it was a good recording. But he changed his mind when he read my interview that “”it was fun to work with a big budget”. He called Aftonbladet and said how he had been mistreated during the filming. It is of course amazingly boring, a making of the video should always be enjoyable and as comfortable as possible, especially if you are there for free. But before you cry out in Aftonbladet, you should know that a high budget to me is not a particularly high budget, I have made budget videos throughout 2010 for no more than 20,000 SEK. That is how it looks like, there is no money in the Swedish music video world – but Michael does not know that. Since Roxette has nothing to do with the recording, so the news’ value is approximately equal to zero.

Bravo to Mats then. The video for the single should be available in any day now.

radiorox contributed to the article.

Mats Udd for RunToRoxette.com: Roxette wanted to have a happy video

RunToRoxette.com site did an interesting interview with Mats Udd, the director of the latest Roxette video for “She’s got nothing on (but the radio)” single. The interview is English and you can read it here.

Here is one of the most interesting answers Mats gave:

What is the spirit of the video for “She’s got nothing on (But The Radio)”?
I actually sent four ideas which was very different from eachother and they pick the last one and it was the most brightest idea cos they wanted a happy video. So that’s the spirit of the video, happiness but I tried to do it with a little twist. Of course, I wanted to go much deeper into weirdness but I guess that wouldn’t be true to the Roxette fans haha.

Rumours: First pictures from Udd’s video

Mats Udd, on his own blog site, published some photos from the making of the “She’s got nothing on (but the radio)” video. On December 21st, the second day of the recordings, Mats posted 4 photos – on that Tuesday “the story part” was recorded. It is unknown if these photograpies are some scences from the video or just the people behind this clip.

Per Gessle has informed us today that he just got hold of the first version of the She’s Got Nothing On (But The Radio)-video clip and that it looks promising. The premiere is schedule on January 7th.

Source: Mats Udd’s blog

Mats Udd to direct the new Roxette video

26-year-old Mats Udd from Falun is working on the new Roxette video for “She’s got nothing on (but the radio)” single. The world premiere is scheduled for January 7th.

EMI Svenska liked Mats Udd’s videos which he did for e.g. Swedish musician Familjen and he was appointed to record the new Roxette video in the end of November.

I gave them four proposals and one of them was chosen. Just over a week ago I was told that “we are doing this”. On Monday I filmed Per and Marie and on Tuesday we did a story part.

The video will be put together in New York as Mats Udd is planing to spend Christmas holidays there.

He has made many other clips before for such artists like Timo Räisänen, First Aid Kit and Those Dancing Days. With Roxette for the very first time he has got the chance to work with a much larger productions.

WATCH SOME OF MATS UDD’S VIDEOS

Source: Dt.se